Discover best practices, actionable insights, templates and lessons on sales playbook automation, learning and driving productivity.
In India's competitive insurance market, merely selling a policy isn’t the endgame. The mantra? Engage and follow-up.
The consumer durables industry is no stranger to the nuances of the retail market. With consumers becoming increasingly knowledgeable and demanding, sales teams need to be on their toes, literally and figuratively.
India’s banking sector, one of the largest in the world, thrives on its expansive network of branches.
Success in the Banking, Financial Services, and Insurance (BFSI) industry hinges significantly on the effectiveness of the sales force.
The first meeting with a potential customer can make or break your chance of securing a sale.
In the fast-paced world of consumer durables and electronics retail sales, keeping your frontline warriors - the in-store demonstrators (ISDs) - armed with the latest product information is vital.
The automotive industry in India is ever-evolving, and with the increasing competition, it's vital for dealer sales reps to adopt the best practices for pitching and impressing car buyers.
As an Insurance Advisor in the Indian Life Insurance market, understanding and effectively analyzing the life insurance needs of your prospects is crucial to your success.
In the fast-paced banking industry, relationship managers (RMs) must consistently develop new relationships to thrive. Cold calling remains an essential skill for RMs, yet many find it challenging.
In the highly competitive Indian insurance market, acquiring new customers in the life insurance segment is a challenging task for insurance advisors.
Sales representatives encounter a lot of jargon during their training. That helps them understand, memorise and retrieve concepts - which is a good thing. The problem starts when jargon spills over into real world sales conversations.
As organizations are looking towards sales enablement to drive higher sales, the goal now is to transform sellers into subject matter experts and trusted advisors. This article highlights the sales enablement best practices for it to really deliver on its potential, beyond just drafting strategy that looks good on paper.
Post-pandemic, the sales departments of major corporations are coping with an enforced shift to a hybrid model of sales. In general, most organizations have been caught unprepared by the scale and speed of the migration. These organizations are now looking seriously at sales enablement platforms to smoothen this transition for both managers and field staff.
Sales enablement helps sales reps with tools that optimize their time so that they can spend more time selling to new customers and upselling to old ones. The following measures can enable organizations to build a more robust sales enablement environment for customers.
Most Sales Enablement platforms ensure the latest and relevant content availability. However, creating personalized content for the customers is equally important to ensure the best ROI on the content created.
Covid has brought massive changes in both – the ways in which sales reps operate and their training. Now, there has been a paradigm shift. Following the same plan month on month does not work anymore. Reps are now required to ‘think more’ and not ‘just execute’.
Pharma is among the toughest sectors to be a salesperson in. The customer base is diverse – from individual doctors to nursing homes to large hospital chains with dedicated procurement departments.
