OUR MISSION

Transform every seller into a sales champion

Sales people strive hard to understand prospective customers’ needs, suggest products and services that make their lives better. We strive hard to make sales people's lives better; stress free, effective and joyful.

That’s why we are building

Sharpsell.ai : A field-tested
sales playbook automation platform.

Sharpsell comes with playbooks for sales people that adapt and serve them every step of the sales process by: providing learning, content, tools, frameworks and answers that are required to build trust and close deals.

It is an automation platform that helps sales learning and transformation teams scale and replicate best practices and winning behaviour across the sales force for successful outcomes. It comes with a purpose built content presets, dynamic presentation engines and out-of-box integrations to make implementation a breeze.

Backed By

Join us in our journey to create 50 million sales champions in the next 10 years.

For career opportunities Mail: joinus@sharpsell.ai
Sharpsell Mission
Our Mission

Make Every Seller Execute Like A Champion.

Sellers work hard to understand customer needs and deliver solutions that make lives better. We make their execution effortless, so they can focus on closing deals, not chasing tools.

Our Story

How We Got Here

Our journey didn't start in a boardroom. It started in the field.

2016
Seeing the problem
up close
We shadowed 1,000+ field sellers across bank branches, insurance agencies, showrooms, and retail outlets. To better understand their reality, one of our founders took over an insurance agency and experienced the challenges firsthand.
2017
The turning point
What we saw became impossible to ignore. Training wasn't the problem - execution was. Sharpsell was built as an execution system that guides reps at every stage: lead intake, preparation, conversation, follow-up, and close.
2020
First enterprise deployments
Our first deployments in BFSI and Insurance proved that execution could be driven with far more consistency at scale.
2022
Scale across India
Sharpsell scaled to 100,000+ sellers. Large, distributed teams finally had more consistency, visibility, and control on the ground.
2024
AI-powered execution launches
We added intelligence. Our AI-powered execution engine and voice updates made frontline execution faster, smarter, and easier.
2026
Execution at scale
Today, Sharpsell powers 2,500,000+ active sellers across industries. What started as a field insight has become the execution layer for frontline sales at scale.
Field reality
What We Saw
01

Reps desperately following up with leads using fragmented tools

02

Pitching products with 20-slide PDFs while customers lost patience

03

Calling managers mid-conversation to handle objections

04

Building presentations between meetings with no time, no context

What we heard
"Don't just tell us what to do.
Help us do it — in real time."

What Drives Us

We've spent over a decade working with sales leaders, training teams, and transformation teams.
We've conducted hundreds of workshops, created thousands of learning modules,
and collaborated on dozens of digital transformation projects.

We've seen
the exhaustion:

  • When training doesn't stick
  • When adoption fails despite months of planning
  • When reps have the knowledge but can't apply it in the moment

We've experienced
the chaos:

  • Weekly cross-functional meetings just to track progress
  • Fragmented tools that don't talk to each other
  • Reps juggling CRM, WhatsApp, Excel, and memory

We've felt
the frustration:

  • Managers spending 70% of their time chasing updates instead of coaching or taking the next best action
  • Reps losing deals because they couldn't find the right answer fast enough
  • Sales leaders unable to predict outcomes because execution is invisible

That's why we exist.

To turn fragmented execution into a unified system. To make every rep's best day, their every day. To give leaders visibility, reps confidence, and customers consistency.

Built By Leaders Who Understand The Field

Sharpsell is shaped by operators who know what execution in the real world looks like — and what it takes to make every seller more effective.

Hanuman Kamma

Hanuman Kamma

Co-Founder

Arun Subramanian

Arun Subramanian

Co-Founder

Marquee Investors

We're on a mission to create 50 million sales champions in the next 10 years.

For career opportunities Mail: joinus@sharpsell.ai