Sharpsell for NBFCs

Convert more leads. Move more applications to disbursal.

Sharpsell helps NBFC sales and collections teams prioritise the right leads or accounts, prepare every conversation, capture what happened and drive the next action across the lending lifecycle.

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Sharpsell
Priority application
AT
Arjun Traders
MSME working-capital loan
Why this application matters
●₹18 lakh requested
●Bank statements received
●GST return pending
●Proprietor available today
●Application stalled for three days
Collect the GST return and complete the application before the customer meeting
Prepare for meeting View brief
Lead and application brief, Arjun Traders
Conversation story
Start with the working-capital need. Confirm cash-flow context and explain the amount, tenure, EMI and remaining process clearly.
Likely objection
“Another lender has quoted a lower rate.”
Approved response ready
Practise this conversation3 min
Customer-specific application follow-through
Document checklist for
Arjun Traders
Approved checklist and EMI scenario for this application
Document checklistShared
GST returnRequested
Follow-up4 PM today
Up next today
Pooja Raoe-Mandate pending
Mahesh YadavDocument due
Centre 14Meeting 11 AM
Arjun TradersGST return
Kavita DesaiLegal open
Account 2210Promise due
Home
Leads
Capture
Pitch
Learn

Relevant impact across financial-services frontlines

IDFC First Bank
4X
increase in prospecting and customer-engagement visibility
70,000+
personalised presentations created in one month
AU Small Finance Bank
55%
higher productivity
for RMs sharing at least two collaterals per week
2.2X
target achievement
for RMs sharing at least five collaterals per week
Trusted across BFSI, auto, consumer goods, building materials and 7 other industries
Tata CapitalIDFC First BankAU Small Finance BankBOBCARDDCB BankAxis BankLIC of IndiaHDFC LifeTata MotorsSBI LifeWhirlpoolMahindra Last Mile MobilityAditya Birla Sun Life InsuranceSaint-GobainAxis Mutual FundHeroEureka ForbesEdelweiss Mutual FundTorrent PharmaClub MahindraCarrierJawaNovartisTata HitachiEntero HealthcareAlembic
2.2M+ sellers across India’s largest sales teams.
The execution problem

Leadership sets the strategy. What gets executed on the frontline is far less predictable.

The current stack

The information exists. The execution context does not.

The lead or account Every system holds a piece. None brings them together.
No existing system answers the complete execution question: Which lead, application or account needs action, what should the frontline do or say, why now, and what must happen next?
How Sharpsell works

Bring the complete lending context together. Turn it into frontline action.

Sharpsell combines customer, lead, product, application or account status, conversations, commitments, next steps and permitted business rules so every capability works from the same context.

Product, channel and treatment priorities
Customer need, profile and relationship
Lead, application, account and payment status
Products, policies, calculators, checklists, scripts and approved resolution options
Customer conversations, objections, documents, promises and next steps
Sharpsell execution intelligence
Governance, security, compliance and guardrails on every action
Frontline actionUpdated now

Move Arjun Traders to application completion

Why this opportunity matters
High-intent business owner₹18 lakh requestedBank statements receivedOne document gapApplication stalled
Recommended action
Prepare the document requestExplain the EMI and remaining processCollect GST return todayAlert manager if still blocked
Prepare for meeting View application brief Share document checklist Record customer response
Agents doing the work
Lead Prep Brief
Document Completion
Application Progress
AI Manager
AI agents

Give every NBFC frontline an AI team that drives execution.

Every agent works from the same customer, lead or account, product, application, conversation and business context. Deploy ready agents or build your own around each lending model.

20+ agents live

Build your own agents

Build agents for your lending products, channels, application journeys and collection treatments, with the same governance and audit trail.

Pre-approved offer activation e-Mandate completion Sanction acceptance DSA onboarding Early-bucket reminder
Execution models

Built for every NBFC execution model.

The customer profile, product, sourcing channel, application journey and next action change by lending business. Sharpsell configures each one on the same execution system.

Relevant agents
Personal-loan applicationLive view
PR
Pooja Rao
Digital lead, salaried
Intent cooling
Lead
KYC
Documents
Sanction
e-Mandate
Disbursal
Stage 5 of 6: e-Mandate
Digital leadHigh intent
Amount₹4 lakh
KYCReady
MandatePending
Business-loan viewLive view
AT
Arjun Traders
MSME, working capital
Stalled 3 days
Document checklist
Bank statementsKYCITRGST return
PurposeWorking capital
Amount₹18 lakh
GSTPending
VerificationDue
Dealer-originated applicationLive view
MY
Mahesh Yadav
LCV purchase via Sai Motors
Dealer partner
Booking
Documents
Verify
Sanction
e-Sign
Disburse
Stage 2 of 6: Documents
AssetLCV
DealerConfirmed
Down paymentReady
Document1 pending
Secured-loan planLive view
KD
Kavita Desai
Home loan, resale flat
Long journey
Property documents80%
Property docs80%
LegalOpen
ValuationScheduled
SanctionConditional
Branch journeyLive view
RS
Ramesh Shetty
Walk-in, branch
Short journey
Request
KYC
Valuation
Offer
Accept
Disburse
Stage 3 of 6: Valuation
Valuation and decision stay in the lender’s authorised systems.
Requested₹2.5 lakh
KYCReady
ValuationIn progress
AcceptancePending
Centre viewLive view
C14
Centre 14, Nashik rural
Group meeting today, 11 AM
Field officer
Sunita K.
Language
Marathi
19/24ready
Centre24 members
MeetingToday
Ready19
Document gaps5
Collections accountLive view
VK
Account ending 2210
Business loan, assigned to Vijay K.
34 DPD
Outstanding
₹62,400
Permitted resolution
Revised payment date
DPD34
PromiseDue today
Last reasonCash-flow delay
ActionReminder
Approved script, contact within permitted hours
Sharpsell One

Fast to go live. Faster to change.

NBFCs launch products and campaigns, change policies, document rules, partner programmes, application stages and collections treatments. With Sharpsell One, one team owns implementation and outcomes from requirement to adoption.

A business change today

A small change becomes a technology project.

Week
Hand-offs so far of 7

Seven hand-offs before the field sees the change. Every team owns a part of it, nobody owns the outcome.

Illustrative timeline

With Sharpsell One

New pre-approved business-loan campaign

90%
configured from admin
No IT queue No system integrator No release cycle

Business changes without a release

Products, stages, document rules, nudges, approvals and treatments change from admin, without waiting in an IT queue.

Product and engineering work from inside your business

Our teams work with your sales, collections, operations, risk and IT teams.

Integrate faster. Change without rebuilding.

Convergence absorbs mappings, transformations and policies between your systems and Sharpsell.

What breaks in frontline execution gets fixed in the product

We observe real usage after go-live, find what gets in the way of seller, partner and collector adoption, and keep solving until it works in practice.

Weeks to production, even at enterprise scale

4 weeks

Took Niwas Housing Finance live on Sharpsell.

5 weeks

Launched 17 products to 5 lakh users in multiple languages.

6 weeks

Migrated 30,000 users and 60 lakh leads from a legacy system.

Enterprise ready

Deploy on your existing stack or replace the frontline system.

Use Sharpsell as the frontline workspace, or sync it in real time with your existing source of truth. Deploy on a dedicated single tenant hosted in India, or within your own cloud environment, subject to your architecture, security and integration requirements.

Lending data boundary

Credit decisions, bureau data, underwriting outputs and loan accounts remain within authorised lender systems and controls.

Agent governance

Agents inherit role permissions. Control what each agent can read, which tools it can use, which fields it can change, which validations must pass and when a person must approve the action.

Security and compliance →
Integrates with
CRM and lead managementLOSLMS or core lendingKYC and documentsBureau and verificationPartner systemsCollectionsDialerPayments and field applications
Enterprise-grade by default
SOC 2 Type II ISO/IEC 27001 certified ISO 9001:2015 certified ISO 22301 certified GDPR compliant
MeitY empanelledSAML 2.0 and OAuth 2.0Role-based accessEncryption in transit and at restTenant segregationIndia hosting (AWS Mumbai, Hyderabad DR)Audit and observability

Frequently asked questions

Does Sharpsell replace our CRM, LOS or collections platform?
Sharpsell can be the frontline workspace or run on top of your existing systems. Authorised lender systems remain the source of truth where required.
Can Sharpsell run in the NBFC’s cloud?
Yes. Sharpsell can be deployed within the NBFC’s cloud environment, subject to its architecture, security and integration requirements.
Can Sharpsell use customer, application, account and payment data?
Only the context you permit, under your controls. Credit decisions, bureau data, underwriting outputs and loan accounts stay within your authorised systems.
Can each lending business and channel have a different workflow?
Yes. Workflows can change by product, source, stage, SLA, permissions and agent behaviour.
Can we control product, policy, document and treatment guidance?
Yes. Guidance follows lender-defined rules, approved content, permissions and, where required, human approvals.
Can we build agents for our own lending processes?
Yes. You can build agents with the same shared context, governance and audit trail as Sharpsell’s ready agents.
Can managers understand what happened in customer conversations?
Yes. Sharpsell captures the customer need, objection, document gap, reason for non-payment, promise and next action.
How quickly can a new product, journey, document rule or treatment go live?
Most business changes are configured from admin and go live without a release. Deeper product, migration or integration work is owned by the same Sharpsell team through launch and adoption.
See it on your own process

Bring us one live NBFC execution challenge.

We will show how Sharpsell brings the lending context together, deploys the right agents and improves execution from lead or account prioritisation to the next customer action.

Request a demo