Sharpsell for Consumer Durables

Make every retail conversation easier to convert.

Sharpsell helps consumer-durables teams prepare every promoter, guide the right product conversation, capture what happened and drive the next action across stores, dealers and assisted-sales channels.

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Sharpsell

Shopper need

Neha, family of four

Upgrading refrigerator

What matters to this shopper

●Limited kitchen space

●High monthly usage

●₹55,000 budget

●Comparing two brands online

●Exchange required

Recommend the right capacity and explain energy cost, warranty and exchange value

Open selling guide Compare models

Customer-specific selling guide, Neha

Conversation story

Start with household usage and space. Compare only the two relevant models and explain long-term value.

Likely objection

“The same-looking model is cheaper online.”

Approved response ready

Practise this conversation3 min

Personalised shopper follow-through

Comparison and EMI options for

Neha

Approved prices, offers and EMI, personalised for this shopper

Comparison and EMIShared

Exchange detailsRequested

Follow-upThis evening

Up next today

Walk-in shopperMixer grinder demo

ArjunExchange quote

Kulkarni householdDemo booked

NehaComparison sent

S. KhanWarranty ends soon

PriyaEMI check

Home

Leads

Capture

Pitch

Learn

Proven impact on frontline adoption and seller productivity

97%

platform adoption in the launch month

57%

increase in seller productivity

70%

reduction in retail-executive interview time

Trusted across BFSI, auto, consumer goods, building materials and 7 other industries

2.2M+ sellers across India’s largest sales teams.

The execution problem

Leadership sets the strategy. What gets executed on the frontline is far less predictable.

The current stack

The information exists. The execution context does not.

The shopper at the counter Every system holds a piece. None brings them together.

No existing system answers the complete execution question: What does this shopper need, which product fits, how should the promoter explain value, what should be attached, and what happens next?

How Sharpsell works

Bring product, shopper and retail context together. Turn it into frontline action.

Sharpsell combines shopper need, product and inventory data, prices and schemes, approved content, promoter activity and conversation signals so every capability works from the same context.

Brand, category and store priorities

Shopper need, use case, budget and constraints

Product, inventory, price, offer and finance context

Comparisons, demos, calculators, warranties and approved content

Promoter activity, shopper questions, objections and next steps

Sharpsell execution intelligence

Governance, security, compliance and guardrails on every action

Frontline actionUpdated now

Help Neha choose the right refrigerator

What matters to this shopper

Family of fourSpace constraintFrequent usage₹55,000 budgetOnline comparison open

Recommended action

Recommend the right capacityCompare two modelsExplain energy costAdd exchange, EMI and warranty options

Open selling guide Compare two models Share comparison and EMI Record shopper response

Agents doing the work

Shopper Guidance

Comparison and Pitch Assembly

Lead and Follow-up Cadence

AI Manager

AI agents

Give every retail frontline an AI team that drives execution.

Every agent works from the same shopper, product, store, promoter and conversation context. Deploy ready Sharpsell agents or build your own around each category and retail motion.

20+ agents live

Build your own agents

Build agents for your products, categories, stores and execution rules, with the same governance and audit trail.

Festive campaign activation Demo follow-up Premium upgrade New promoter ramp-up Extended warranty renewal

Execution models

Built for every consumer-durables execution model.

The shopper decision, promoter role, selling tools and next action change by category. Sharpsell configures each one on the same execution system.

Relevant agents

Guided selling, refrigeratorLive view

Neha

Family of four, upgrading refrigerator

Right capacity found

Estimated 10-year energy cost

Model A

Model B

Family4

SpaceLimited

Budget₹55,000

ExchangeYes

ComparisonReady

Quick guided sale, mixer grinderLive view

Walk-in shopper

Daily use, family of three

60-sec demo

SKU A

Entry

SKU B

Best fit

SKU C

Premium

Use caseDaily

Shortlist3

Demo60 sec

BundleSuggested

Use-case comparison, TVLive view

Viewing

Sports and OTT

Ecosystem

Streaming apps

Installation

Wall mount

Attachment

Soundbar

RoomLiving

UseSports + OTT

Size55 inch

SoundbarRelevant

Device selectionLive view

Arjun

Upgrading, camera first

Exchange ₹12,000

Device A

Best camera fit

Device B

Lower price

UseCamera

EcosystemAndroid

Exchange₹12,000

BundleProtection + case

Home assessment, water purifierLive view

Kulkarni household

Borewell supply, family of five

Technology

RO+UV

Service

AMC offered

780TDS

TDS780

Family5

TechnologyRO+UV

DemoBooked

Installed-product viewLive view

Washing machine, S. Khan

Front load, installed 22 months ago

Warranty ends in 30 days

Last service

6 months ago

Usage

Daily

Next offer

Extended warranty

Product age22 months

Warranty30 days

FilterDue

AMCRecommended

Sharpsell One

Fast to go live. Faster to change.

Consumer brands launch SKUs, change prices and schemes, run seasonal campaigns and update promoter guidance continuously. With Sharpsell One, one team owns implementation and outcomes from requirement to adoption.

A business change today

A small change becomes a technology project.

Week

Hand-offs so far of 7

Seven hand-offs before the field sees the change. Every team owns a part of it, nobody owns the outcome.

Illustrative timeline

With Sharpsell One

New premium refrigerator range

90%

configured from admin

No IT queue No system integrator No release cycle

Business changes without a release

A new SKU, offer, comparison, nudge or campaign can change from admin, without waiting in an IT queue.

Product and engineering work from inside your business

Our teams work with your category, retail sales, training, sales operations and IT teams.

Integrate faster. Change without rebuilding.

Convergence absorbs mappings, transformations and policies between your systems and Sharpsell.

What breaks on the retail floor gets fixed in the product

We observe real usage after go-live, find what gets in the way of promoter and store adoption, and keep solving until it works in practice.

Weeks to production, even at enterprise scale

3 weeks

Launched an SAP-connected intelligence layer on Sharpsell for Entero Healthcare Solutions.

5 weeks

Launched 17 products to 5 lakh users in multiple languages.

6 weeks

Migrated 30,000 users and 60 lakh leads from a legacy system.

Enterprise ready

Deploy on your existing stack or replace the frontline system.

Run Sharpsell on top of your promoter and sales applications, or make it the frontline system for promoters and managers. Deploy on a dedicated single tenant hosted in India, or within your own cloud environment, subject to your architecture, security and integration requirements.

Agent governance

Agents inherit role permissions. Control what each agent can read, which tools it can use, which fields it can change, which validations must pass and when a person must approve the action.

Security and compliance →

Integrates with

Retail POSPromoter and sales appsProduct cataloguesPricing and scheme toolsInventoryFinanceWarrantyServiceLearning and communication systems

Enterprise-grade by default

MeitY empanelledSAML 2.0 and OAuth 2.0Role-based accessEncryption in transit and at restTenant segregationIndia hosting (AWS Mumbai, Hyderabad DR)Audit and observability

Frequently asked questions

Does Sharpsell replace our promoter or sales application?

Sharpsell can run on top of your existing promoter and sales applications, or replace selected frontline workflows, depending on what you need.

Can Sharpsell deploy within our enterprise environment?

Yes. Sharpsell can run on a dedicated single tenant hosted in India or within your own cloud environment, subject to your requirements. Promoters can use it through the Sharpsell app, a white-labelled app, MDM, a PWA, an SDK or the web.

Can Sharpsell use product, inventory, price, scheme and sales data?

Yes, within what you permit. Sharpsell uses this data through controlled integrations, with role-based access and a complete audit trail.

Can different categories and retail formats have different workflows?

Yes. Guidance, selling tools, journeys and agents can change by category and retail format, from large appliances to aftermarket and AMC.

Can we control which products, offers, comparisons and bundles are recommended?

Yes. Recommendations follow your approved content, business rules and permissions.

Can we build agents for our own categories and retail processes?

Yes. You can build agents with the same shared context, governance and audit trail as Sharpsell’s ready agents.

Can managers see where promoter execution is breaking?

Yes. Managers can see promoter readiness, which products are being pitched, which objections are causing losses, the actions taken and where coaching is needed.

How quickly can a new SKU, offer or campaign reach the frontline?

Most changes are configured from admin and reach promoters without a release. With Sharpsell One, a new deployment can go live in five days with minimal deployment friction.