Sharpsell for Building Materials

Focus field time. Move every opportunity and commitment forward.

Sharpsell helps building-materials teams prioritise the right counters, sites, contractors and projects, prepare for every conversation, capture what happened by voice and keep every commitment moving.

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Sharpsell
Today’s priority
ST
Sunrise Towers
Waterproofing specification pending
Why this project matters
●Project at finishing stage
●Consultant approval pending
●Sample accepted
●Quotation open
●Competitor active
Meet the consultant with the approved system recommendation and close the specification
Prepare for visit View brief
Project and stakeholder brief, Sunrise Towers
Conversation story
Open with the accepted sample and application requirement. Resolve the consultant’s technical concern before discussing commercials.
Likely objection
“The competitor grade is already approved and available locally.”
Approved response ready
Practise this conversation3 min
Technical and commercial follow-through
System recommendation for
Sunrise Towers
Approved technical guidance and commercial terms for this project
System recommendationShared
Revised quotationRaised
Consultant follow-upThursday
Up next today
Shree Ganesh TradersVisit today
ABC ConsultantsReview due
Ravi PawarSite trial
Om Sai DistributorsRedistribution
Sunrise TowersSign-off due
Hospital tenderPricing approval
Home
Leads
Capture
Pitch
Learn

Proven impact on frontline productivity and opportunity conversion

47%
uplift in new leads per seller per month
38%
reduction in lost deals due to non-response
57%
increase in seller productivity
95% monthly active adoption18 average uses per user per weekacross deployments
Trusted across BFSI, auto, consumer goods, building materials and 7 other industries
Saint-GobainFenestaNikhil AdhesivesWhirlpoolLIC of IndiaTata MotorsHaierAxis BankEureka ForbesMahindra Last Mile MobilityTTK PrestigeHeroUno MindaCarrierTVS EurogripTorrent PharmaAxis Mutual FundPreethiClub MahindraMontra ElectricJawaTata HitachiEdelweiss Mutual FundNovartisEntero HealthcareAlembic
2.2M+ sellers across India’s largest sales teams.
The execution problem

Leadership sets the strategy. What gets executed on the frontline is far less predictable.

The current stack

The information exists. The execution context does not.

The field opportunity Every system holds a piece. None brings them together.
No existing system answers the complete execution question: Which counter, site, contractor or project matters now, what should the sales officer do there, and what commitment must move next?
How Sharpsell works

Bring account, field and opportunity context together. Turn it into frontline action.

Sharpsell combines account and project data, field conversations, products and grades, schemes and stock, open commitments and business rules so every capability works from the same context.

Business, territory and product priorities
Dealer, site, contractor, specifier or project context
Opportunity, order, stock, quote, sample and approval status
Products, grades, applications, technical guidance and commercial rules
Field conversations, objections, commitments and next steps
Sharpsell execution intelligence
Governance, security, compliance and guardrails on every action
Frontline actionUpdated now

Move Sunrise Towers to specification

Why this opportunity matters
High-value finishing-stage projectSample acceptedConsultant approval pendingCompetitor active
Recommended action
Use the approved application responseShare the system recommendationRequest consultant sign-offUpdate the quote
Prepare for visit View project brief Share recommendation Record commitment
Agents doing the work
Account and Opportunity Brief
Technical Recommendation
Commitment Cadence
AI Manager
AI agents

Give every field-sales frontline an AI team that drives execution.

Every agent works from the same account, site, project, product, conversation and commitment context. Deploy ready Sharpsell agents or build your own around each sales motion.

20+ agents live

Build your own agents

Build agents for your products, grades, channels, project stages and field rules, with the same governance and audit trail.

Scheme activation Sample follow-up Grade upgrade Sub-dealer onboarding Tender document chase
Execution models

Built for every building-materials execution model.

The account, stakeholder, sales cycle, evidence and next action change by selling motion. Sharpsell configures each one on the same execution system.

Relevant agents
Counter visitLive view
SG
Shree Ganesh Traders
Dealer counter, quiet for 12 days
Visit first
Billing against potentialGap
PotentialHigh
StockLow
Scheme gap18%
CommitmentToday
Channel viewLive view
OS
Om Sai Distributors
Distributor, 140 sub-dealers
Stock cover
18 days
Missing grades
2
62%active
Active outlets62%
Stock cover18 days
Product gap2 grades
ActionRedistribution
Project planLive view
ST
Sunrise Towers
Residential, finishing stage
₹42 lakh
Stakeholders
DeveloperConsultantContractorPurchase
Discovery
Evaluate
Sample
Specify
Quote
Approve
Stage 4 of 6: Specify
StageFinishing
Value₹42 lakh
SampleAccepted
SpecificationPending
Influencer viewLive view
RP
Ravi Pawar
Waterproofing applicator, Pune
3 active sites
Uses today
Competitor
Trial
Site 2
Next meet
Applicator meet
Active sites3
Current brandCompetitor
TrialAccepted
Referral2 sites
Specifier pipelineLive view
AC
ABC Consultants
Architects and MEP consultants
4 live projects
Meeting
Submittal
Sample
Approval
Hand-off
Stage 4 of 5: Approval
FirmABC Consultants
Projects4
SubmittalShared
ApprovalReview due
Tender controlLive view
HB
Hospital block tender
Institutional, ₹1.8 crore
Compliance documents82%
12days left
Value₹1.8 crore
Deadline12 days
Compliance82%
PricingApproval due
Sharpsell One

Fast to go live. Faster to change.

Building-materials businesses change products, grades, schemes, territories, approval rules and field workflows. With Sharpsell One, one team owns implementation and outcomes from requirement to adoption.

A business change today

A small change becomes a technology project.

Week
Hand-offs so far of 7

Seven hand-offs before the field sees the change. Every team owns a part of it, nobody owns the outcome.

Illustrative timeline

With Sharpsell One

New waterproofing system and project-approval workflow

90%
configured from admin
No IT queue No system integrator No release cycle

Business changes without a release

Products, grades, schemes, fields, stages and approvals change from admin, without waiting in an IT queue.

Product and engineering work from inside your business

Our teams work with your sales, distribution, technical, operations and IT teams.

Integrate faster. Change without rebuilding.

Convergence absorbs mappings, transformations and policies between your systems and Sharpsell.

What breaks in field execution gets fixed in the product

We observe real usage after go-live, find what gets in the way of sales-officer and manager adoption, and keep solving until it works in practice.

Weeks to production, even at enterprise scale

3 weeks

Launched an SAP-connected intelligence layer on Sharpsell for Entero Healthcare Solutions.

5 weeks

Launched 17 products to 5 lakh users in multiple languages.

6 weeks

Migrated 30,000 users and 60 lakh leads from a legacy system.

Enterprise ready

Deploy on your existing stack or replace the frontline system.

Use Sharpsell as the frontline system, or sync it in real time with the systems you already run. Deploy on a dedicated single tenant hosted in India, or within your own cloud environment, subject to your architecture, security and integration requirements.

Agent governance

Agents inherit role permissions. Control what each agent can read, which tools it can use, which fields it can change, which validations must pass and when a person must approve the action.

Security and compliance →
Integrates with
SAP and ERPDMS and distributor platformsCRM and SFAPOSOrder managementRetail executionHRMSCommunication and technical-content systems
Enterprise-grade by default
SOC 2 Type II ISO/IEC 27001 certified ISO 9001:2015 certified ISO 22301 certified GDPR compliant
MeitY empanelledSAML 2.0 and OAuth 2.0Role-based accessEncryption in transit and at restTenant segregationIndia hosting (AWS Mumbai, Hyderabad DR)Audit and observability

Frequently asked questions

Does Sharpsell replace our CRM or SFA?
Sharpsell can be your frontline system, or it can sync in real time with the CRM or SFA you already run.
Where does Sharpsell run and where does our data stay?
On a dedicated single tenant hosted in India, or within your own cloud environment, subject to your requirements. You choose whether Sharpsell or your existing system is the source of truth for each record.
Can Sharpsell use account, project, order, stock and scheme data?
Yes. Sharpsell uses this data through permitted integrations and field mapping, with role-based access and a full audit trail.
Can each sales motion have a different workflow?
Yes. Dealer, distribution, project, influencer, specification and tender sales can each have their own fields, stages, rules, content and agents.
Can we control product, grade, application, scheme and technical recommendations?
Yes. Recommendations follow your approved content, business rules and permissions.
Can we build agents for our own field processes?
Yes. You can build agents with the same shared context, governance and audit trail as Sharpsell’s ready agents.
Can managers understand what happened at counters, sites and projects?
Yes. Sharpsell captures the need, objection, commitment, next step and the points where a manager should intervene.
How quickly can a new product, grade, scheme or workflow go live?
Most business changes are configured from admin and go live without a release. Deeper product, migration or integration work is owned by the same Sharpsell team through launch and adoption.
See it on your own process

Bring us one live field-execution challenge.

We will show how Sharpsell brings field context together, deploys the right agents and improves execution from visit prioritisation to order follow-through.

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