Sharpsell for Automotive

Convert more enquiries. Sell more vehicles.

Sharpsell helps automotive sales teams prioritise the right enquiries, prepare for stronger customer conversations, capture what happened and drive every next action from enquiry to booking.

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Sharpsell
Priority enquiry
AS
Amit Sharma
Test drive completed
Why this enquiry matters
●SUV enquiry
●Test drive completed three days ago
●Exchange valuation pending
●No follow-up logged
Confirm exchange valuation and call today with the final on-road price
Call now View brief
Customer prep brief, Amit Sharma
Conversation story
Open with the test-drive feedback. Resolve the exchange-value concern before discussing the offer.
Likely objection
“The competitor is offering a better exchange value.”
Approved response ready
Practise this conversation3 min
Personalised customer follow-through
Updated quotation for
Amit Sharma
Approved prices and offers, personalised for this customer
Updated quotationShared
Exchange valuationAttached
Follow-upTomorrow
Up next today
Karan DesaiTest ride 4 PM
Sai LogisticsTCO review
Vikram MehtaService due
Amit SharmaCall today
Ramesh PatilSeason in 21 days
Quarry projectDemo scheduled
Home
Leads
Capture
Pitch
Learn

Proven impact on enquiry conversion and consultant productivity

Mahindra Last Mile Mobility
35%
increase in leads generated
TVS Motor Company
27%
higher enquiry-to-sale conversion
Tata Motors
53%
higher consultant productivity
Trusted across BFSI, auto, consumer goods, building materials and 7 other industries
Mahindra Last Mile MobilityTata MotorsTVS Motor CompanyHeroTVS EurogripVE Commercial VehiclesJawaTata HitachiMontra ElectricSonalikaUno MindaLIC of IndiaWhirlpoolAxis BankSaint-GobainHDFC LifeIDFC First BankEureka ForbesCarrierAU Small Finance BankTorrent PharmaBajaj AllianzClub MahindraNovartisAxis Mutual FundEntero HealthcareAlembic
2.2M+ sellers across India’s largest sales teams.
The execution problem

Leadership sets the strategy. What gets executed on the frontline is far less predictable.

The current stack

The information exists. The execution context does not.

The customer enquiry Every system holds a piece. None brings them together.
No existing system answers the complete execution question: Which enquiry needs attention, what should the consultant say or share, what must happen next, and where should the manager intervene?
How Sharpsell works

Bring the complete enquiry context together. Turn it into frontline action.

Sharpsell combines the enquiry, customer need, vehicle interest, journey status, conversations, next steps and business rules so every capability works from the same context.

OEM and dealer priorities
Customer need and enquiry source
Vehicle, stage, test drive, exchange and finance status
Models, variants, offers, finance, TCO and approved content
Customer questions, objections, commitments and next steps
Sharpsell execution intelligence
Governance, security, compliance and guardrails on every action
Frontline actionUpdated now

Meet Amit Sharma

Why this enquiry matters
Test drive completedExchange valuation pendingCompetitor comparison requestedNo follow-up in three days
Recommended action
Confirm exchange valueExplain the on-road price differenceShare the revised quotationCall today
Call now View customer brief Share revised quotation Record customer response
Agents doing the work
Customer Prep Brief
Pitch Assembly
Activity Cadence
AI Manager
AI agents

Give every automotive frontline an AI team that drives execution.

Every agent works from the same customer, enquiry, vehicle, conversation and business context. Deploy ready Sharpsell agents or build your own around each execution model.

20+ agents live

Build your own agents

Build agents for your models, journeys, dealer processes and business rules, with the same governance and audit trail.

Exchange valuation chase Finance document follow-up New model launch Fleet replacement cycle Service-to-sales
Execution models

Built for every automotive execution model.

The customer, sales cycle, tools and next action change by execution model. Sharpsell configures each one on the same execution system.

Relevant agents
Retail enquiryLive view
AS
Amit Sharma
SUV enquiry, walk-in
Warm, 3 days
Enquiry
Test drive
Exchange
Finance
Quotation
Booking
Stage 3 of 6: Exchange
Test driveCompleted
ExchangePending
QuotationShared
Follow-upToday
Fleet opportunityLive view
SL
Sai Logistics
Intercity haulage, fleet replacement
12 units
Application
Intercity
Decision makers
Owner, fleet manager, financier
Qualify
Demo
TCO
Quote
Finance
Order
Stage 4 of 6: Quote
ApplicationIntercity
Units12
TCOPrepared
FinancierMeeting due
High-volume enquiry queueLive view
KD
Karan Desai
Digital lead, commuter scooter
Respond in 20 min
Source
Digital
Budget
EMI-led
Next action
Book test ride
Digital lead20 min
Test rideDone
FinanceEligible
BookingPending
Use-case and paybackLive view
PR
Parcel route, Pune
Three-wheeler EV, daily delivery
Current running costEV running cost
Daily distance110 km
ChargingAvailable
SavingCalculated
DemoTomorrow
Opportunity planLive view
QP
Quarry project, Satara
Stone quarry, high-output application
Long cycle
Decision unit
OwnerSite engineerFinance headProcurement
Site visit
Configure
Demo
Validate
Negotiate
Approve
Stage 3 of 6: Demo
Site visitDone
ConfigurationReady
DemoScheduled
DecisionCommittee
Farmer opportunityLive view
RP
Ramesh Patil
Sugarcane grower, replacement tractor
Acreage
14 acres
Implement
Rotavator
21days
CropSugarcane
Acreage14
ImplementRotavator
Season21 days
Vehicle-owner viewLive view
VM
Vikram Mehta
SUV, 4 years old
52,300 km
Last service
5 months ago
Warranty
Extended
Offer
Service package
Service due8 days
Tyre wearFlagged
EstimateReady
AppointmentOpen
Sharpsell One

Fast to go live. Faster to change.

Automotive businesses launch models and variants, change offers, finance schemes, campaigns, fields and dealer journeys. With Sharpsell One, one team owns implementation and outcomes from requirement to adoption.

A business change today

A small change becomes a technology project.

Week
Hand-offs so far of 7

Seven hand-offs before the field sees the change. Every team owns a part of it, nobody owns the outcome.

Illustrative timeline

With Sharpsell One

New model launch across the dealer network

90%
configured from admin
No IT queue No system integrator No release cycle

Business changes without a release

A new model, offer, stage, rule or approval can be configured from admin, without waiting in an IT queue.

Product and engineering work from inside your business

Our teams work with your OEM, dealer, sales operations and IT teams.

Integrate faster. Change without rebuilding.

Convergence absorbs mappings, transformations and policies between your systems and Sharpsell.

What breaks on the sales floor gets fixed in the product

We observe real usage after go-live, find what gets in the way of consultant and dealer adoption, and keep solving until it works in practice.

Weeks to production, even at enterprise scale

3 weeks

Launched an SAP-connected intelligence layer on Sharpsell for Entero Healthcare Solutions.

5 weeks

Launched 17 products to 5 lakh users in multiple languages.

6 weeks

Migrated 30,000 users and 60 lakh leads from a legacy system.

Enterprise ready

Deploy on your existing stack or replace the frontline system.

Run Sharpsell on top of your DMS and CRM, or make it the frontline system for consultants and managers. Sharpsell writes permitted updates back to the DMS or CRM, so it does not need to become a second source of truth. Deploy on a dedicated single tenant hosted in India, or within your own cloud environment, subject to your architecture, security and integration requirements.

Agent governance

Agents inherit role permissions. Control what each agent can read, which tools it can use, which fields it can change, which validations must pass and when a person must approve the action.

Security and compliance →
Integrates with
DMS and dealer applicationsCRM and lead systemsSAPOEM platformsHRMSIdentityCommunication and finance systems
Enterprise-grade by default
SOC 2 Type II ISO/IEC 27001 certified ISO 9001:2015 certified ISO 22301 certified GDPR compliant
MeitY empanelledSAML 2.0 and OAuth 2.0Role-based accessEncryption in transit and at restTenant segregationIndia hosting (AWS Mumbai, Hyderabad DR)Audit and observability

Frequently asked questions

Does Sharpsell replace our DMS or CRM?
Sharpsell can run on top of your DMS and CRM, or replace selected frontline workflows used by consultants and managers, depending on what you need.
Can Sharpsell run in our cloud?
Yes. Sharpsell can be deployed within your cloud environment, subject to your architecture, security and integration requirements.
Can Sharpsell use enquiry, booking, exchange and finance data?
Yes, within what you permit. Sharpsell uses this data through controlled integrations, with role-based access and a complete audit trail.
Can different vehicle businesses and dealer journeys have different workflows?
Yes. Fields, stages, SLAs, rules, content and agents can change by execution model, from passenger vehicles to aftermarket and service.
Can we control which models, offers, comparisons and actions are recommended?
Yes. Recommendations and actions follow your approved content, business rules and permissions.
Can we build agents for our own dealer and sales processes?
Yes. You can build agents with the same shared context, governance and audit trail as Sharpsell’s ready agents.
Can managers understand what happened in customer conversations?
Yes. Sharpsell captures customer needs, objections, promises, next steps and the points where a manager should intervene.
How quickly can a new model, offer, field or journey go live?
Most business changes are configured from admin and go live without a release. Deeper product, migration or integration work is owned by the same Sharpsell team through launch and adoption.
See it on your own process

Bring us one live automotive execution challenge.

We will show how Sharpsell brings the enquiry context together, deploys the right agents and improves execution from consultant preparation to booking follow-through.

Request a demo