Sharpsell AI Sales Coach

Coach the next conversation. Build readiness across the organisation.

Coach turns a live opportunity into the roleplay a seller needs before tomorrow’s meeting. The same engine deploys practice, assessment and certification across thousands of sellers, in 11 Indian languages.

3M+roleplays completed
11Indian languages
2 minutesto build one
See Coach in action
Coach
हिंदी + EN
Built from your opportunity
Practice assignedPriya Sharma · ULIP renewal · ₹4.2L
Her objection, last visit“Bond mujhe 8.4% de raha hai. Aapka plan usse kam de raha hai.”
✓Persona: sceptical existing customer
✓Language: Hindi · difficulty: hard
✓Meeting tomorrow, 11:00
Start roleplay
Roleplay · attempt 1Two-way video · recording
01:12
PSMrs. SharmaAI customer

“Bond 8.4% de raha hai. Why should I settle for less?”

Your turn · on camera

Uncover the concern, then lead with post-tax returns and the life cover she keeps.

End and submit
Your scorecardAgainst approved responses
7.5/ 10 · attempt 1
Discovery8.0
Clarity7.5
Objection handling6.0
Compliance8.5
VerifiedIdentity, presence and session checks passed
See coach feedback
Coach feedbackIn Hindi, with English toggle
मजबूत सुरक्षा फ्रेमिंग। तीन साल की पोस्ट-टैक्स तुलना छूट गई ।
✓Approved response RNW-214 suggested
✓Attempt 2 scored 8.7 · up 1.2
Practice again
Trusted across BFSI, automotive, pharma and consumer goodsLIC of IndiaKotak LifeAditya Birla Sun Life InsuranceAxis BankIDFC FIRST BankAU Small Finance BankTata MotorsMahindra Last Mile MobilityWhirlpoolEureka ForbesTorrent PharmaAlembicThe Sharpsell platform powers 2.2M+ frontline sellers.
In the flow of execution

Practice for the meeting you have tomorrow.

Not a topic. Not a module. The specific customer, the specific objection, the specific stage of the sale.

Sharpsell Sales CRM · opportunity
Priya SharmaProposal
ULIP renewal · ₹4.2L · Andheri West
Last visit11 days ago
Next meetingTomorrow, 11:00
Renewal windowCloses in 9 days
Voice note · captured automatically

“Mrs Sharma bol rahi hain bond 8.4% de raha hai, humara plan usse kam de raha hai.”

✓Objection tagged · sent to the AI Roleplay agent
AI Roleplay agent 2 minutes
Sharpsell Coach · generated roleplay
Building from customer context…
Retirement conversationReady
Generated for Priya Sharma · proposal stage
PersonaSceptical customer comparing a bond at 8.4%
GoalReframe on post-tax returns and life cover
LanguageHindi · difficulty: hard
Scored on
DiscoveryObjection handlingRNW-214Compliance
Start roleplay

The AI Roleplay agent builds the roleplay from the specific context of the customer, the stage of the lead and your approved guidelines.

Connected to the System of Execution™

Execution reveals the gap. Coach closes it. Execution verifies it.

Coaching is not a calendar event. It runs continuously off what is actually happening with customers.

1
Customer interaction

The visit happens and is captured automatically.

2
Gap detected

The objection that keeps costing deals is identified.

3
Targeted roleplay

Coach builds the exact scenario and scores the attempt.

4
Seller improves

Feedback, retry, and a higher score before the meeting.

5
Behaviour observed

The next real conversation shows whether it stuck.

and it feeds the next cycle
Language

The same score. The seller’s own language.

Eleven Indian languages, end to end. The brief, the conversation, the score and the coaching note, with an English toggle for reviewers.

84%of roleplays are practiced in a language other than English.
हिंदी
हिEN
7.5/ 10 · प्रयास 1
मजबूत सुरक्षा फ्रेमिंग। तीन साल की पोस्ट-टैक्स तुलना छूट गई।

Hindi

42% of all sessions. The brief, the roleplay and the coaching note all run in Hindi.

தமிழ்
தமEN
7.5/ 10 · முயற்சி 1
பாதுகாப்பு பற்றிய விளககம் நன்றாக இருந்தது. மூன்றாண்டு வரிக்கிழிவு ஒப்பீட்டு விடுபட்டது.

Tamil

The same rubric, the same score. Only the language the seller reads changes.

English
हिEN
7.5/ 10 · attempt 1
Strong safety framing. You missed the three-year post-tax comparison, approved response RNW-214.

English, for the reviewer

Managers, trainers and auditors read every attempt in English, whatever language it was practiced in.

Scoring integrity

A score your HR and compliance teams can stand behind.

If a roleplay gates certification or appraisal, the score has to be defensible. Coach is built so it is.

You own the rubricCompetencies, weightings and approved responses are authored by your product and compliance teams, not by us.
Calibrated against peopleAI scores are measured against human reviewer scores on the same attempts, continuously.
Managers can overrideAny reviewer can adjust a score, record the reason, or send the attempt back for another try.
Everything is on the recordAttempt, score, adjustment, reviewer and proctoring verdict, retained for audit.
AI to human calibration
80.5%
of AI scores land within 10 points of the human reviewer’s score on the same attempt.
Reviewer made no change35%
Adjusted by 10 points or less46%
Sent back for another attemptReviewer-triggered
Business impact

Better-prepared sellers show up in the numbers.

70%

faster seller onboarding

₹200 Cr

estimated value created through HCV market-share gains

2×

case rates for new sellers in their first year

One seller at a time is not enough. Run it across the whole salesforce.

Everything above is triggered by a live opportunity. Coach also runs as a planned programme: assign practice to any part of the hierarchy, certify people against a common standard, and see exactly which regions are ready.

At enterprise scale

Assign it, run it, certify it.

Three steps for the team running the programme, on the same platform sellers practice on.

Assign
Q3 protection launch
Certification required · due 30 Sept
West zone4,820
Mumbai region1,940
Pune region1,410
3 attemptsProctored

Assign to any level of the hierarchy.

Zone, region, branch, role or campaign. Rules, attempt limits and deadlines set once.

Practice and score
8.7/ 10 · attempt 2
Product knowledge9.0
Objection handling8.2
Compliance9.1
✓Reviewer confirmed, no adjustment

Every attempt scored the same way.

Against your rubric and approved responses, with reviewer oversight on every submission.

Certify
R. Iyer · Andheri branch
Score8.7 / 10
ProctoringAll checks passed
ReviewerS. Menon
Certified · 12 Sept

Certification with an audit trail.

Identity, presence and session integrity verified, with the full record retained.

Readiness console · Q3 protection launch
Hierarchy
All India18,400
West zone4,820
Mumbai1,940
Pune1,410
Nagpur870
Nashik600
North zone5,120
South zone4,610
West zone readiness
Live · certification required by 30 September
4,820assigned
3,644certified
76%complete
Mumbai
On track88%
Pune
On track81%
Nagpur
At risk64%
Nashik
Behind47%
✓Nashik branch managers notified · weakest competency: objection handling
By industry

Configured for the conversations your industry actually has.

A ULIP objection, a fleet-finance conversation and a cardiac detailing call have nothing in common. Coach is set up for each, for sellers and for their managers.

Insurance
Banking
Automotive
Healthcare
Consumer Durables
Insurance Advisor · Branch Manager
“A bond gives me 8.4%. Why is your plan lower?”
Practiced against
Post-tax comparisonLife cover valueApproved illustrationCompliance boundaries
Manager: an advisor has missed target three months running.
Practiced against
Activity diagnosisDifficult feedbackDevelopment plan
Relationship Manager · Branch Head
“I am comparing home loan rates with two other banks.”
Practiced against
Rate and fee comparisonTotal cost illustrationRelationship valueApproved competitor response
Manager: coaching an RM whose conversion has dropped.
Practiced against
Pipeline reviewCoaching conversationTarget reset
Dealer Sales Executive · Sales Manager
SME fleet buyer comparing total cost of ownership across brands.
Practiced against
Running-cost comparisonFinance and EMI optionsUptime and serviceExchange valuation
Manager: a showroom team losing deals at the finance stage.
Practiced against
Loss-pattern reviewTeam coachingProcess fix
Medical Representative · Area Manager
“I already prescribe a competitor molecule. Show me the evidence.”
Practiced against
Approved clinical dataPatient-profile matchIndication-specific literatureCompliance boundaries
Manager: preparing a rep for a difficult key-account visit.
Practiced against
Call planningObjection rehearsalNext-visit commitment
Store Sales Executive · Area Sales Manager
“The online price is lower. Why should I buy here?”
Practiced against
Price and offer comparisonWarranty and service valueExchange offerFinance options
Manager: readying a store team before a festive campaign.
Practiced against
Campaign pitchScheme rulesFloor coaching

The same approach extends across products, channels and roles within each industry.

Since Sharpsell, it’s much easier for our executives to practice real scenarios. The tool helps with skills, body language, and builds confidence, which leads to better performance in the field.
Sitendu Roy
Sitendu RoyHead of Digital Transformation and AI, Tata Motors
Enterprise deployment

Lightning-fast deployments.

Live on the frontline in weeks, not a multi-quarter training programme.

3weeks

SAP-connected deployment for a pharma distributor.

5weeks

Field force live on roleplays and certification.

6days

Direct sales team onboarded across regions and languages.

Live execution contextOpportunity history, captured conversations and seller context build the right roleplay.
LMS integrationAdds roleplays to existing learning and certification journeys.
Mobile first, multilingualAndroid, iOS and web, in the language sellers use in the field.
Video handled properlyEncrypted recordings, configurable retention, consent captured before the first attempt.

Experience the future of just-in-time sales coaching.

See Coach build a roleplay from one of your live opportunities, and run the same practice, assessment and certification across your whole sales organisation.

Request a demo