Sharpsell Sales CRM

The agentic Sales CRM for large, distributed frontline teams.

Frontline CRM with built-in voice AI and native agents. Capture field activity automatically, run daily sales rhythms, identify revenue risks and configure workflows and agents in minutes.

20+agents in production
11Indian languages
Under 6 weeksto production
Sharpsell
हिंदी + EN
Record visitPriya Sharma · ULIP renewal
“Mrs Sharma se mila, ₹4.2L ULIP par interested… revised illustration Thursday tak bhejna hai.”
Stop & save
Priya SharmaULIP renewal · Andheri West · Proposal
Synced
Activity
Meeting logged · today, 11:40
Commitment: revised illustration by Thu
Follow-up call created · Thu 11:00
Opportunity
Annual premium₹4.2L
RMVikram N.
Presentation readyBuilt from today’s conversation
Retirement plan for the Sharma family₹4.2L · 20-year horizon
Illustration & objection responses included
Share on WhatsApp
Team · todayAndheri West branch · 12 sellers
8 commitmentsrecorded across the team today
₹12.8L pipelinemoved a stage this week
FlagNo activity in 7 days on 3 renewal leads — escalated with suggested action.
Native agents on live CRM context

Do what legacy CRMs were never built to do.

Sharpsell agents work from live CRM context to capture activity, prepare sellers, drive follow-through, answer questions and intervene when execution slips.

Capture agent · auto dealership
“Test drive ho gaya, XUV700 diesel — exchange valuation bhi chahiye…”
Test drive logged · Rohan Mehta · 4:20
Commitment: exchange valuation by tomorrow
Next action created · finance discussion

Automatically capture every sales activity.

Capture calls, meetings, visits and field updates automatically or through voice in the seller’s own language. Sharpsell structures the interaction, updates CRM fields and creates the next action, without manual forms.

Stand-up agent · bank branch
Good morning, Ankit. 3 priorities today: home-loan file for the Guptas, 2 FD renewals maturing, 1 dormant current account.
“Home loan first, FD renewals after lunch.”
Committed. Your branch manager’s team view is updated.

Run morning stand-ups with every seller.

An agent starts the day with each seller, confirms priorities, records commitments and prepares them for the conversations ahead. Managers receive a consolidated view automatically.

Ask Sharpsell · consumer durables
“Which distributors haven’t ordered this month?”
6 distributors · ₹22L usual volumeNorth zone (4), East zone (2). Festive scheme window closes Friday.Open the underlying activity →

Ask your CRM anything, by voice.

Ask about any seller, lead, opportunity, branch or missed commitment in natural language. Sharpsell answers from live CRM data and takes you to the underlying activity.

Personalisation engine · banking
Gupta family · Home loan · Sanction stage
Create deck
Home loan proposal for the Gupta family₹65L · EMI comparison
Rate options + prepayment answers included

Create a personalised product presentation for every lead in one click.

Combine customer context, product fit, opportunity stage and approved product information to create the right presentation, illustration and objection response for the conversation.

Admin console · insurance
New field: Nominee PAN
Journey stage: Medical check
Nudge rule: Renewal T-30 days
PublishLive on next screen refresh

Configure business requests in minutes.

Change fields, journeys, assignment rules, nudges, approvals, workflows and agent behaviour through admin configuration, instead of waiting weeks or months for a change request.

Revenue risk agent · auto
Stalled 12d₹18.5L fleet enquiry · PuneAssign →
SLA brokenFinance approval · Baner showroomAssign →
No activity 7d4 exchange leads · Rohan M.Nudge →
Resolved2 interventions completed this week

Find revenue leakage before the review meeting.

Agents continuously identify stalled opportunities, missed follow-ups, broken SLAs, weak activity and high-risk cases, then trigger the right seller or manager action.

Agent platform

20+ agents built in.

Start with agents across preparation, activity capture, follow-through, manager action, opportunity identification, revenue risk and more.

Build any agent your business needs.

Use Agent Builder to configure new agents from the same CRM context, business rules, workflows and authority limits, without starting an engineering project.

Explore Agent Builder
Business impact

Sharpsell gets you visibility and drives measurable business results.

35%

increase in leads generated

2.2×

target achievement among RMs sharing five or more personalised collaterals a week

32%

higher business per RM during a new product launch

Complete Sales CRM

Everything you need to run frontline sales.

Everything required to manage leads, customers, activities, teams, territories and pipeline, on the same data model used by every Sharpsell agent.

Leads, customers and contacts

Maintain one governed view of every prospect, customer, account, stakeholder and relationship.

Pipeline and channels

Manage opportunities across products, channels, stages, values, probabilities and outcomes.

Activities and tasks

Bring calls, meetings, visits, commitments, tasks and next steps into one customer timeline.

Teams and hierarchies

Model branches, territories, channels, partners and complex multi-level reporting structures.

Location intelligence and geofencing

Apply configurable location controls to field movement, customer visits, attendance and territory execution.

Customer onboarding integrations

Connect CRM workflows to KYC, proposals, issuance, order management, ERP, DMS and core platforms.

Product and content management

Maintain approved product information, sales content, illustrations and business rules for use by sellers and agents.

Personalisation engine

Generate customer, product, opportunity and stage-specific sales material using approved content and live CRM context.

Scheduling and calendars

Coordinate meetings, reminders, follow-ups and team schedules from the opportunity context.

Lead assignment and reassignment

Route work using geography, capacity, hierarchy, product, channel, SLA and business rules.

Nudges and notifications

Trigger the right intervention for the seller, manager or operations team at the right moment.

Workflow automation

Configure journeys, approvals, escalations, handoffs and exception paths without rebuilding the application.

Enterprise deployment

Lightning-fast deployments.

Replace legacy lead-management, SFA and DMS platforms, frontline CRM applications and internal builds without a multi-quarter transformation programme.

3weeks

SAP-connected deployment for a pharma distributor.

5weeks

30,000 insurance users and six million leads migrated.

6weeks

500,000 users, 17 products and multiple languages deployed.

Already committed to a strategic core CRM or a deeply integrated ERP?

Bring Sharpsell in as the frontline AI execution layer, while your existing system of record continues as the backend.

Sharpsell as your frontline AI execution layer →
Enterprise readiness

Built for large, distributed and regulated sales organisations.

Designed for large teams, regulated industries, complex hierarchies and established enterprise environments.

Security and compliance

SOC 2 Type II, ISO 27001, SAML 2.0, SSO, role-based access controls, encryption and audit trails.

Enterprise integrations

APIs, webhooks and configurable integration patterns for core systems, ERPs, DMS platforms, onboarding systems, data platforms and enterprise applications.

Deployment flexibility

Single-tenant and enterprise deployment options, with availability, disaster recovery, data residency and environment controls.

Observability

Centralised logging, monitoring, alerts, incident visibility and production support for business-critical deployments.

AI governance

Deterministic business controls, model-independent architecture, evaluation infrastructure, golden datasets, guardrails and auditable agent actions.

DPDP and privacy controls

Consent, retention, access, residency and data-processing controls designed to support GDPR and India’s DPDP requirements.

Your process. Your data. Your business rules.

Experience the future of CRM.

See Sharpsell CRM and AI agents working together across your frontline sales team.

We stay your partner through discovery, migration, deployment and adoption.

Request a demo