Significance of a Sales Playbook?
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How do Sales Playbooks Help?
Why Building Sales Playbooks is So Hard?
Data Fragmentation
Disconnected systems with fragmented information lead to integration complexity. Existing integrations and data movement are often broken, leading to delays or missing parameters in data exchanges; making it impossible to gather comprehensive data.
Empty Content House
Without painstaking collaborative content creation across training, product, marketing & digital teams the tool becomes a hollow shell. Delivering fresh, context-specific, ready-to-use content to frontline sales teams is expensive and often requires collaboration across multiple fronts.
Coordination Chaos
Putting together sales playbooks requires intense coordination between digital, training, sales, product and marketing teams to make dozens of micro decisions. It is difficult to get everyone on the same page and ensure alignment when each has its own priorities and specific challenges.
Go Live Gridlock
Cross-functional dependency gridlocks, scope creep, infosec, regulatory compliance, and senior leadership ‘asks’ delay the project endlessly. Gathering all necessary prerequisites and details from internal stakeholders typically takes a minimum of two to three months adding to the already high turn-around time.
Adoption Agony
Driving the successful adoption of sales enablement initiatives in a large organization is challenging due to the need for effective coordination, comprehensive reporting, meticulous communication and nudges that are required across the sales hierarchy.
How is Sharpsell’s Innovative Approach Different?
Universal Integration Layer
Our Cross-Platform SDKs and libraries provide seamless integration across various enterprise systems. With ready-to-integrate SDKs for Android, iOS, Web, and CRM plugins, Sharpsell ensures data flows effortlessly between systems, maintaining a unified view of sales activities and customer interactions. This simplifies integration by overcoming system fragmentation and accelerates implementation by reducing the time and effort required for setup.
Platform & Plugin Configurability
Our Platform’s extensive configurability allows customisation to meet unique organisational needs. With branding and homepage configurability, compliance and sharability configurations, and plugin-specific data privacy configurations, Sharpsell provides a flexible environment that adapts to your business.
Dynamic Content Creation Engine
Sharpsell’s Dynamic Content Creation Engine transforms raw content into ready-to-use, context-specific materials. Whether it’s just-in-time content, pre-set customer personas, sales tools, comparison generators, interactive product illustrators, or process documentation, Sharpsell generates the content exactly how a salesperson needs it during a customer interaction. This engine eliminates content bottlenecks by automating the creation of high-quality, relevant content and enhances collaboration across sales, product, marketing, and digital teams.
AI Conversation Engine
Sharpsell’s AI Conversation Engine creates engaging and compliant content for various sales scenarios, including conversational roleplays, assessments, and an answer engine for field sales questions. The AI engine enhances training by providing realistic roleplays and assessments, and offers real-time support by delivering instant, accurate responses to field sales queries.
Advanced Reporting & Dashboards
Sharpsell provides real-time insights into sales operations. Detailed reports on content usage, team performance, sales metrics, engagement statistics, and customer interactions enable informed decision-making and drive adoption. With various data visualisation options, stakeholders at all levels can understand and act on critical information, enhancing overall sales effectiveness and productivity.
A Definitive Sales Playbook
That has all bases covered, field-ready to serve your many needs
A Bulletproof Platform
We are equipped with robust security protocols, role configurability, single sign-on (SSO), comprehensive reporting, and stringent SLAs.
Are you ready to transform your sales with Playbooks
Sales Playbook Automation Platform
for high-velocity sales teams.