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Sharpsell.ai Sales Blog

Discover best practices, actionable insights, templates and lessons on sales playbook automation, learning and driving productivity.

Editor’s Picks
6 min

Unlocking Sales Success: From Initial Pitch to Final Closure in India's NBFC Industry

The Current Landscape of NBFCs & Financial Services in India.

8 min

Unlocking BFSI Sales Potential Through Behavioral Economics: Your New Playbook

The Banking, Financial Services, and Insurance (BFSI) sector is a cornerstone in India’s economic structure.

6 min

Navigating the Iceberg: Pitfalls to Avoid While Cold-Calling in the Indian Banking Sector

Cold calling remains a mainstay in the toolbox of sales professionals, particularly in the Indian banking industry where competition for customer attention is fierce.

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5 min

Navigating the Pharma Landscape: Ensuring a Stellar First Impression for MRs with HCPs

In the intricate tapestry of the pharmaceutical industry, the threads of sales strategies and interpersonal relationships intertwine to create a complex narrative.

Mansi Mishra
Mansi Mishra
6 min

Unlocking Sales Success: From Initial Pitch to Final Closure in India's NBFC Industry

The Current Landscape of NBFCs & Financial Services in India.

Abhijit Paul
Abhijit Paul
8 min

Unlocking BFSI Sales Potential Through Behavioral Economics: Your New Playbook

The Banking, Financial Services, and Insurance (BFSI) sector is a cornerstone in India’s economic structure.

Rohan Sabnis
Rohan Sabnis
6 min

Navigating the Iceberg: Pitfalls to Avoid While Cold-Calling in the Indian Banking Sector

Cold calling remains a mainstay in the toolbox of sales professionals, particularly in the Indian banking industry where competition for customer attention is fierce.

Jai Thakkar
Jai Thakkar
5 min

The Art of Engagement: Time-Tested Best Practices for Insurance Advisors

In India's competitive insurance market, merely selling a policy isn’t the endgame. The mantra? Engage and follow-up.

Abhijit Paul
Abhijit Paul
8 min

Optimizing Retail Sales Teams in Consumer Durables: A Data-Driven Blueprint

The consumer durables industry is no stranger to the nuances of the retail market. With consumers becoming increasingly knowledgeable and demanding, sales teams need to be on their toes, literally and figuratively.

Disha Soi
Disha Soi
6 min

Top Trends in DSE Recruitment in the Automotive Industry: The Road Ahead

The Indian automotive industry, with its myriad of challenges and opportunities, has witnessed significant evolution, especially in the recruitment of Dealer Sales Executives (DSEs).

Disha Soi
Disha Soi
6 min

Elevating Branch Performance: Banking Best Practices Branch Managers Can't Ignore

India’s banking sector, one of the largest in the world, thrives on its expansive network of branches.

Jai Thakkar
Jai Thakkar
7 min

Harnessing Emotional Intelligence: The Underestimated Powerhouse of BFSI Sales Success

The Banking, Financial Services, and Insurance (BFSI) sector has experienced a colossal transformation in the past decade, especially in India.

Rohan Sabnis
Rohan Sabnis
4 min

Navigating the Cross-Sell/Upsell Maze: A Guide for Life Insurance Advisors in India

In the dynamic world of life insurance sales, advisors often find themselves at the crossroads of cross-selling and upselling.

Abhijit Paul
Abhijit Paul
6 min

Revolutionizing Generic Pharma Sales: A Playbook for MRs to Engage & Follow-Up with HCPs

In the dynamic world of generic pharmaceutical sales, the relationship between Medical Representatives (MRs) and Healthcare Professionals (HCPs) is of paramount importance.

Mansi Mishra
Mansi Mishra
6 min

The Power of Persistence: Why Consistent Follow-ups are essential in the Loan Sales Cycle

The world of Non-Banking Financial Companies (NBFCs) can be a challenging terrain to navigate, particularly when it comes to the loan sales cycle.

Abhijit Paul
Abhijit Paul
6 min

Mastering the Sales Landscape in BFSI: Unlock Excellence with Smart Skills and Innovative Practices

Success in the Banking, Financial Services, and Insurance (BFSI) industry hinges significantly on the effectiveness of the sales force.

Rohan Sabnis
Rohan Sabnis
7 min

Dodging the Pitfalls: Mastering the Art of First Interactions for In-Store Demonstrators

In the dynamic landscape of consumer durables and electronics retail, first impressions often set the tone for potential sales.

Disha Soi
Disha Soi
5 min

The First Step to Success: Top Practices for Life Insurance Advisors During First Customer Meetings

The first meeting with a potential customer can make or break your chance of securing a sale.

Abhijit Paul
Abhijit Paul
5 min

Demystifying Financial Needs Analysis: A Strategic Blueprint for Sales Success

In the bustling universe of financial services, understanding your prospects' needs is an indispensable skill.

Rohan Sabnis
Rohan Sabnis
7 min

In-Store Demonstrators: Mastering the Art of Staying Current in the Dynamic World of Consumer Durables and Electronics Retail Sales

In the fast-paced world of consumer durables and electronics retail sales, keeping your frontline warriors - the in-store demonstrators (ISDs) - armed with the latest product information is vital.

Sharpsell
Sharpsell
5 min

Initiating Mutual Fund Conversations: A Walkthrough for Branch Customer Sales Officers

In the bustling world of branch banking, Customer Sales Officers (CSOs) face an ever-evolving challenge: engaging walk-in customers for upselling opportunities, particularly with complex products like mutual funds.

Jai Thakkar
Jai Thakkar
4 min

Auto Sales Success: Proven Playbook Strategies for Dealer Sales Reps to Impress Car Buyers

The automotive industry in India is ever-evolving, and with the increasing competition, it's vital for dealer sales reps to adopt the best practices for pitching and impressing car buyers.

Devanand Naik
Devanand Naik
3 min read

Overcoming Onboarding Obstacles: A Guide for Recruiting New Insurance Advisors

The insurance industry is facing a multitude of challenges in onboarding new insurance advisors, particularly in India.

Sharpsell
Sharpsell
5 min read

Mastering the Art of Auto Sales: Analyzing and Understanding Customer Needs for Sales Success

The automotive industry thrives on the ability to understand and address customer needs effectively.

Devanand Naik
Devanand Naik
4 min

Unlock Lasting Connections: 5 Proactive Strategies for In-Store Demonstrators to Engage Customers Post-Visit

Retail and Consumer Durable sales professionals are well-aware that an outstanding in-store experience is vital for customer satisfaction.

Disha Soi
Disha Soi
3 min read

Perfecting Life Insurance Need Analysis: Unleash Your Advisor’s Potential with Playbooks

As an Insurance Advisor in the Indian Life Insurance market, understanding and effectively analyzing the life insurance needs of your prospects is crucial to your success.

Abhijit Paul
Abhijit Paul
5 min read

The Unforeseen Detour: Bank Job Aspirants Stepping into Sales

It's a curious occurrence: many individuals applying for bank jobs ultimately find themselves navigating the uncharted territory of sales roles.

Sharpsell
Sharpsell
5 min read

Tackling Third-Party Product Sales Challenges: How a Playbook Can Empower Bank RMs

As the Indian Banking Industry expands, relationship managers (RMs) face mounting pressure to sell third-party products, such as insurance policies and mutual funds.

Rohan Sabnis
Rohan Sabnis
4 min read

Typical Challenges faced by Consumer Durables Retail In-Store Demonstrators while pitching and How to address them?

As the consumer durables and electronics retail landscape continues to evolve in India, in-store demonstrators play a crucial role in driving sales.

Sharpsell
Sharpsell
3 min read

Cold Calling for Success: Best Practices for Bank RMs in India

In the fast-paced banking industry, relationship managers (RMs) must consistently develop new relationships to thrive. Cold calling remains an essential skill for RMs, yet many find it challenging.

Jai Thakkar
Jai Thakkar
4 min read

Mastering the Art of Handling Objections in Car Sales with Sales Playbooks

As a sales professional in the Indian automobile industry, you're likely to face objections from potential buyers during the sales process.

Devanand Naik
Devanand Naik
3 min read

Effectively Onboarding New Bank Sales Officers: Tips for Success

The Indian banking industry is continuously evolving, and with that comes the need to stay ahead of the curve when it comes to sales training and readiness.

Sharpsell
Sharpsell
3 min read

Turning Objections into Opportunities: Strategies for In-Store Demonstrators to effectively handle customer objections

In the highly competitive Indian consumer durables industry, in-store demonstrators and retail sales professionals face the constant challenge of turning customer objections into sales opportunities.

Disha Soi
Disha Soi
4 min read

Impressing HCPs in 30 Seconds: 6 Actionable Sales Strategies for Medical Representatives

In the fast-paced world of the Indian Pharma Industry, medical sales representatives (MRs) often face the challenge of making an impression on doctors within a short time span.

Sharpsell
Sharpsell
3 min read

Getting it right: Acquiring new customers in Life Insurance as an Insurance Advisor

In the highly competitive Indian insurance market, acquiring new customers in the life insurance segment is a challenging task for insurance advisors.

Abhijit Paul
Abhijit Paul
3 min read

Why do organisations need a sales playbook?

Sales are the lifeblood of any organization, and its success depends on the sales team's performance.

Sharpsell
Sharpsell
3 min

The key Sales Enablement metrics and how to measure them

Sales Enablement requires not only investing in the technology, but also in the content, processes and teams to ensure it is a success. Given the investment is not only on the platform but also on the organization to make it successful it important to get a sense of Return on the Investment. While a lot of organizations “know” that Sales Enablement is useful, they often struggle to measure “how much”.

Arun Subramanian
Arun Subramanian
3 minutes

Enabling Sales for the Remote Selling Ecosystem

Sales enablement for remote selling needs a new playbook, as experience has shown that not every practice common in live meetings were transferable to virtual settings. The shift in enabling sales representatives for remote selling has to be fast, yet strategic.

Arun Subramanian
Arun Subramanian
5 minutes

Elevate Sales through both Competition and Collaboration

Sales is a people-intensive process, and there is no single playbook for a successful sales conversation. What works for one representative will not work for another, depending on their personalities. For the sales enablement team, the ability to learn from every sales interaction is critical.

Arun Subramanian
Arun Subramanian
3 minutes

Explain Jargon, Elevate Sales

Sales representatives encounter a lot of jargon during their training. That helps them understand, memorise and retrieve concepts - which is a good thing. The problem starts when jargon spills over into real world sales conversations.

Arun Subramanian
Arun Subramanian
5 minutes

Help your Sales Representatives become Trusted Advisors with Sales Enablement

Only 32% of customers will trust a sales representative, on the other 88% will listen to a trusted advisor. So how does one convert the former into the latter? The answer lies in sales enablement done right.

Arun Subramanian
Arun Subramanian
5 minutes

How to accelerate your time to Sales Revenue?

Sales acceleration is that part of sales enablement that helps new hires speed up their time to sales revenue. It is mostly a function of training representatives to use content, analytics, and resources strategically.

Arun Subramanian
Arun Subramanian
4 minutes

Sales Enablement for Inside Sales vs Field Sales

Different industry sectors follow different sales strategies - and hence there is no one-size-fits-all sales enablement strategy either. One of the most critical differences to note for creating a sales strategy is the location of the sales reps - inside sales or field sales.

Arun Subramanian
Arun Subramanian
5 minutes

B2B Vs B2C Sales Enablement

There are subtle differences between B2B and B2C sales approaches. Knowing these nuances is critical to designing, training, and creating collateral that is useful to the sales person on the field.

Arun Subramanian
Arun Subramanian
5 minutes

7 modern ways to increase productivity of Pharma Sales Reps

With access to HCPs becoming a daunting task for the medical reps, organizations are finding newer ways to prepare reps to become more effective. Here are 7 modern ways of equipping the reps with the right enablement and learning tools to become trusted advisors to the HCPs.

Arun Subramanian
Arun Subramanian
4 minutes

Breaking through the ‘Selfie Policy Syndrome’ in Insurance

Most Insurance Agents are unable to sell policies beyond their natural market - friends and family. This is what we describe as the "Selfie Policy Syndrome". This article highlights how Sales enablement can help the advisors break-free of this stranglehold.

Hanuman Kamma
Hanuman Kamma
8 minutes

Life - Before and After sharpsell

For Kotak Life Insurance (KLI), one of India’s leading insurers, this complexity of selling Life Insurance was hindering the agents’ effectiveness in their conversations with customers. This blog elaborates how sharpsell delivered a unique solution to help the Insurance advisors.

Dhruv Parikh
Dhruv Parikh
7 minutes

Sales Enablement Best Practices

As organizations are looking towards sales enablement to drive higher sales, the goal now is to transform sellers into subject matter experts and trusted advisors. This article highlights the sales enablement best practices for it to really deliver on its potential, beyond just drafting strategy that looks good on paper.

Arun Subramanian
Arun Subramanian
5 minutes

Sales Enablement for Indian organizations

Post-pandemic, the sales departments of major corporations are coping with an enforced shift to a hybrid model of sales. In general, most organizations have been caught unprepared by the scale and speed of the migration. These organizations are now looking seriously at sales enablement platforms to smoothen this transition for both managers and field staff.

Arun Subramanian
Arun Subramanian
10 minutes

Sales Enablement FAQ

Sales Enablement is an upcoming function which helps drive productivity of the sales reps and has a direct impact on the topline. Learn more about this function in this article.

Pallabi Roy
Pallabi Roy
4 minutes

Why is tacit knowledge the most important piece of puzzle in sales training?

Tacit knowledge is knowledge that is not formally codified through documentation. In large organizations with distributed sales forces, it can in fact, form the bulk of the knowledge held by its customer-facing employees.

Arun Subramanian
Arun Subramanian
7 minutes

Success Strategy for Sales Enablement

Sales enablement helps sales reps with tools that optimize their time so that they can spend more time selling to new customers and upselling to old ones. The following measures can enable organizations to build a more robust sales enablement environment for customers.

Dhruv Parikh
Dhruv Parikh
6 minutes

Sales in 2022: Transforming Sellers into Advisors

A lot of sellers are struggling to adjust their mindset and process to the rapid changes that have happened in the last decade. Hanuman Kamma, CEO and Co-founder of sharpsell laid out the roadmap for sales enablement in 2022 with Jake Dunlap, CEO of Skaled.

Dhruv Parikh
Dhruv Parikh
4 minutes

Inspirations that power sharpsell: The Milind Tulsankar Story

Milind is an insurance agent based out of Dharavi, Mumbai. Milind is ambitious - he really wants to do well in his life. He used to work as a security guard at one of the biggest commercial districts in Mumbai by night, and as an insurance agent during the day.

Hanuman Kamma
Hanuman Kamma
3 minutes

The Power of Personalization in Marketing

Customers no longer like to be treated as a group of people with similar interests, they prefer to be treated as individuals with very specific likes and dislikes.

Arun Subramanian
Arun Subramanian
3 minutes

Is your Sales team qualified enough to sell your product?

For many industries like pharmaceuticals, financial products and technology products; the products are created by scientists, engineers or subject matter experts who are veterans in developing them. But how often do we see these experts out in the field, selling it?

Arun Subramanian
Arun Subramanian
3 minutes

Sales Enablement platform success - the content angle

Most Sales Enablement platforms ensure the latest and relevant content availability. However, creating personalized content for the customers is equally important to ensure the best ROI on the content created.

Arun Subramanian
Arun Subramanian
4 minutes

6 reasons why a Sales Enablement platform is essential for field sales teams

Customers sometimes ask complex questions about the product. If your field sales reps frequently need to say “I will get back to you on this”, this article might help you.

Arun Subramanian
Arun Subramanian
4 minutes

Helping sales reps when the typical attitude towards training is “I know everything”

If you were a manager or a sales trainer and tried to teach the technical aspects of the insurance policy or laptops, the rep is unlikely to retain the information without getting confused. If you have tried, you might have received a response to the tune of “I know everything”.

Arun Subramanian
Arun Subramanian
3 minutes

How are we coping up as a team in the remote?

Smiling faces, dreaming of getting up late in the morning, not having to dress up, run after the auto rickshaws or the ever canceling cab pick ups...rather taking meetings in pajamas, having the entire evening binge watching our favourite show while the entire world is hustling in the ever cluttered traffic...

Pallabi Roy
Pallabi Roy
5 minutes

Sales Readiness For Trainers and Reps - Improve Effectiveness In A New Pharma World

Covid has brought massive changes in both – the ways in which sales reps operate and their training. Now, there has been a paradigm shift. Following the same plan month on month does not work anymore. Reps are now required to ‘think more’ and not ‘just execute’.

Arun Subramanian
Arun Subramanian
4 minutes

Sales Enablement will superpower your CRM, not replace it

CRM and Sales Enablement are complementary to one another, not substitutes. CRM softwares are powerful tools which help the sales teams organize data in the sales process. Sales Enablement makes the reps more effective by helping them close deals faster.

Arun Subramanian
Arun Subramanian
4 minutes

How is Sales Enablement different from Sales Operations?

As organizations grow in scale, the sales department finds itself handling an increasingly complex task. The complexity of the product portfolio also rises. Personalized coaching at scale therefore becomes important, especially for a distributed sales force.

Dhruv Parikh
Dhruv Parikh
6 minutes

What is Sales Enablement?

In the last two decades, sales enablement has emerged as a critical paradigm that aims to overcome limitations in sales training and readiness. It’s objective is to create conditions that allow all members of the sales team to elevate their game.

Dhruv Parikh
Dhruv Parikh
3 minutes

3 Ways To Position Your Sales Reps As Expert Advisors

There are certain traits that every sales rep should have, so that customers and prospects see them as experts at every interaction. This article explores how this principle can help your sales rep go from rookie to pro.

Arun Subramanian
Arun Subramanian
3 minutes

Why Pharma Sales Enablement Is a Necessity for Success

Pharma is among the toughest sectors to be a salesperson in. The customer base is diverse – from individual doctors to nursing homes to large hospital chains with dedicated procurement departments.

Arun Subramanian
Arun Subramanian
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Mansi Mishra

Navigating the Pharma Landscape: Ensuring a Stellar First Impression for MRs with HCPs

In the intricate tapestry of the pharmaceutical industry, the threads of sales strategies and interpersonal relationships intertwine to create a complex narrative.

Read more
Abhijit Paul

Unlocking Sales Success: From Initial Pitch to Final Closure in India's NBFC Industry

The Current Landscape of NBFCs & Financial Services in India.

Read more
Rohan Sabnis

Unlocking BFSI Sales Potential Through Behavioral Economics: Your New Playbook

The Banking, Financial Services, and Insurance (BFSI) sector is a cornerstone in India’s economic structure.

Read more
Jai Thakkar

Navigating the Iceberg: Pitfalls to Avoid While Cold-Calling in the Indian Banking Sector

Cold calling remains a mainstay in the toolbox of sales professionals, particularly in the Indian banking industry where competition for customer attention is fierce.

Read more
Abhijit Paul

The Art of Engagement: Time-Tested Best Practices for Insurance Advisors

In India's competitive insurance market, merely selling a policy isn’t the endgame. The mantra? Engage and follow-up.

Read more
Arun Subramanian

The key Sales Enablement metrics and how to measure them

Sales Enablement requires not only investing in the technology, but also in the content, processes and teams to ensure it is a success. Given the investment is not only on the platform but also on the organization to make it successful it important to get a sense of Return on the Investment. While a lot of organizations “know” that Sales Enablement is useful, they often struggle to measure “how much”.

Read More
Arun Subramanian
Arun Subramanian

September 30, 2021

Abhijit Paul

Unlocking Sales Success: From Initial Pitch to Final Closure in India's NBFC Industry

The Current Landscape of NBFCs & Financial Services in India.

Read More
Abhijit Paul
Abhijit Paul

April 11, 2023

Mansi Mishra

Navigating the Pharma Landscape: Ensuring a Stellar First Impression for MRs with HCPs

In the intricate tapestry of the pharmaceutical industry, the threads of sales strategies and interpersonal relationships intertwine to create a complex narrative.

Read More
Mansi Mishra
Mansi Mishra

July 26, 2023

Rohan Sabnis

Unlocking BFSI Sales Potential Through Behavioral Economics: Your New Playbook

The Banking, Financial Services, and Insurance (BFSI) sector is a cornerstone in India’s economic structure.

Read More
Rohan Sabnis
Rohan Sabnis

May 2, 2023

Jai Thakkar

Navigating the Iceberg: Pitfalls to Avoid While Cold-Calling in the Indian Banking Sector

Cold calling remains a mainstay in the toolbox of sales professionals, particularly in the Indian banking industry where competition for customer attention is fierce.

Read More
Jai Thakkar
Jai Thakkar

April 24, 2023

Disha Soi

Top Trends in DSE Recruitment in the Automotive Industry: The Road Ahead

The Indian automotive industry, with its myriad of challenges and opportunities, has witnessed significant evolution, especially in the recruitment of Dealer Sales Executives (DSEs).

Read More
Disha Soi
Disha Soi

April 17, 2023

Disha Soi

Optimizing Retail Sales Teams in Consumer Durables: A Data-Driven Blueprint

The consumer durables industry is no stranger to the nuances of the retail market. With consumers becoming increasingly knowledgeable and demanding, sales teams need to be on their toes, literally and figuratively.

Read More
Disha Soi
Disha Soi

April 17, 2023

Abhijit Paul

The Art of Engagement: Time-Tested Best Practices for Insurance Advisors

In India's competitive insurance market, merely selling a policy isn’t the endgame. The mantra? Engage and follow-up.

Read More
Abhijit Paul
Abhijit Paul

April 11, 2023

Jai Thakkar

Elevating Branch Performance: Banking Best Practices Branch Managers Can't Ignore

India’s banking sector, one of the largest in the world, thrives on its expansive network of branches.

Read More
Jai Thakkar
Jai Thakkar

April 24, 2023

Rohan Sabnis

Harnessing Emotional Intelligence: The Underestimated Powerhouse of BFSI Sales Success

The Banking, Financial Services, and Insurance (BFSI) sector has experienced a colossal transformation in the past decade, especially in India.

Read More
Rohan Sabnis
Rohan Sabnis

May 2, 2023

Abhijit Paul

Navigating the Cross-Sell/Upsell Maze: A Guide for Life Insurance Advisors in India

In the dynamic world of life insurance sales, advisors often find themselves at the crossroads of cross-selling and upselling.

Read More
Abhijit Paul
Abhijit Paul

April 11, 2023

Mansi Mishra

Revolutionizing Generic Pharma Sales: A Playbook for MRs to Engage & Follow-Up with HCPs

In the dynamic world of generic pharmaceutical sales, the relationship between Medical Representatives (MRs) and Healthcare Professionals (HCPs) is of paramount importance.

Read More
Mansi Mishra
Mansi Mishra

July 26, 2023

Abhijit Paul

The Power of Persistence: Why Consistent Follow-ups are essential in the Loan Sales Cycle

The world of Non-Banking Financial Companies (NBFCs) can be a challenging terrain to navigate, particularly when it comes to the loan sales cycle.

Read More
Abhijit Paul
Abhijit Paul

April 11, 2023

Disha Soi

Dodging the Pitfalls: Mastering the Art of First Interactions for In-Store Demonstrators

In the dynamic landscape of consumer durables and electronics retail, first impressions often set the tone for potential sales.

Read More
Disha Soi
Disha Soi

April 17, 2023

Rohan Sabnis

Mastering the Sales Landscape in BFSI: Unlock Excellence with Smart Skills and Innovative Practices

Success in the Banking, Financial Services, and Insurance (BFSI) industry hinges significantly on the effectiveness of the sales force.

Read More
Rohan Sabnis
Rohan Sabnis

May 2, 2023

Abhijit Paul

The First Step to Success: Top Practices for Life Insurance Advisors During First Customer Meetings

The first meeting with a potential customer can make or break your chance of securing a sale.

Read More
Abhijit Paul
Abhijit Paul

April 11, 2023

Rohan Sabnis

Demystifying Financial Needs Analysis: A Strategic Blueprint for Sales Success

In the bustling universe of financial services, understanding your prospects' needs is an indispensable skill.

Read More
Rohan Sabnis
Rohan Sabnis

May 2, 2023

Sharpsell

In-Store Demonstrators: Mastering the Art of Staying Current in the Dynamic World of Consumer Durables and Electronics Retail Sales

In the fast-paced world of consumer durables and electronics retail sales, keeping your frontline warriors - the in-store demonstrators (ISDs) - armed with the latest product information is vital.

Read More
Sharpsell
Sharpsell

April 11, 2023

Jai Thakkar

Initiating Mutual Fund Conversations: A Walkthrough for Branch Customer Sales Officers

In the bustling world of branch banking, Customer Sales Officers (CSOs) face an ever-evolving challenge: engaging walk-in customers for upselling opportunities, particularly with complex products like mutual funds.

Read More
Jai Thakkar
Jai Thakkar

April 24, 2023

Devanand Naik

Auto Sales Success: Proven Playbook Strategies for Dealer Sales Reps to Impress Car Buyers

The automotive industry in India is ever-evolving, and with the increasing competition, it's vital for dealer sales reps to adopt the best practices for pitching and impressing car buyers.

Read More
Devanand Naik
Devanand Naik

April 24, 2023

Sharpsell

Overcoming Onboarding Obstacles: A Guide for Recruiting New Insurance Advisors

The insurance industry is facing a multitude of challenges in onboarding new insurance advisors, particularly in India.

Read More
Sharpsell
Sharpsell

April 11, 2023

Devanand Naik

Mastering the Art of Auto Sales: Analyzing and Understanding Customer Needs for Sales Success

The automotive industry thrives on the ability to understand and address customer needs effectively.

Read More
Devanand Naik
Devanand Naik

April 24, 2023

Disha Soi

Unlock Lasting Connections: 5 Proactive Strategies for In-Store Demonstrators to Engage Customers Post-Visit

Retail and Consumer Durable sales professionals are well-aware that an outstanding in-store experience is vital for customer satisfaction.

Read More
Disha Soi
Disha Soi

April 17, 2023

Abhijit Paul

Perfecting Life Insurance Need Analysis: Unleash Your Advisor’s Potential with Playbooks

As an Insurance Advisor in the Indian Life Insurance market, understanding and effectively analyzing the life insurance needs of your prospects is crucial to your success.

Read More
Abhijit Paul
Abhijit Paul

April 11, 2023

Sharpsell

The Unforeseen Detour: Bank Job Aspirants Stepping into Sales

It's a curious occurrence: many individuals applying for bank jobs ultimately find themselves navigating the uncharted territory of sales roles.

Read More
Sharpsell
Sharpsell

April 11, 2023

Rohan Sabnis

Tackling Third-Party Product Sales Challenges: How a Playbook Can Empower Bank RMs

As the Indian Banking Industry expands, relationship managers (RMs) face mounting pressure to sell third-party products, such as insurance policies and mutual funds.

Read More
Rohan Sabnis
Rohan Sabnis

May 2, 2023

Sharpsell

Typical Challenges faced by Consumer Durables Retail In-Store Demonstrators while pitching and How to address them?

As the consumer durables and electronics retail landscape continues to evolve in India, in-store demonstrators play a crucial role in driving sales.

Read More
Sharpsell
Sharpsell

April 11, 2023

Jai Thakkar

Cold Calling for Success: Best Practices for Bank RMs in India

In the fast-paced banking industry, relationship managers (RMs) must consistently develop new relationships to thrive. Cold calling remains an essential skill for RMs, yet many find it challenging.

Read More
Jai Thakkar
Jai Thakkar

April 24, 2023

Devanand Naik

Mastering the Art of Handling Objections in Car Sales with Sales Playbooks

As a sales professional in the Indian automobile industry, you're likely to face objections from potential buyers during the sales process.

Read More
Devanand Naik
Devanand Naik

April 24, 2023

Sharpsell

Effectively Onboarding New Bank Sales Officers: Tips for Success

The Indian banking industry is continuously evolving, and with that comes the need to stay ahead of the curve when it comes to sales training and readiness.

Read More
Sharpsell
Sharpsell

April 11, 2023

Disha Soi

Turning Objections into Opportunities: Strategies for In-Store Demonstrators to effectively handle customer objections

In the highly competitive Indian consumer durables industry, in-store demonstrators and retail sales professionals face the constant challenge of turning customer objections into sales opportunities.

Read More
Disha Soi
Disha Soi

April 17, 2023

Sharpsell

Impressing HCPs in 30 Seconds: 6 Actionable Sales Strategies for Medical Representatives

In the fast-paced world of the Indian Pharma Industry, medical sales representatives (MRs) often face the challenge of making an impression on doctors within a short time span.

Read More
Sharpsell
Sharpsell

April 11, 2023

Arun Subramanian

Enabling Sales for the Remote Selling Ecosystem

Sales enablement for remote selling needs a new playbook, as experience has shown that not every practice common in live meetings were transferable to virtual settings. The shift in enabling sales representatives for remote selling has to be fast, yet strategic.

Read More
Arun Subramanian
Arun Subramanian

September 30, 2021

Sharpsell

Why do organisations need a sales playbook?

Sales are the lifeblood of any organization, and its success depends on the sales team's performance.

Read More
Sharpsell
Sharpsell

April 11, 2023

Abhijit Paul

Getting it right: Acquiring new customers in Life Insurance as an Insurance Advisor

In the highly competitive Indian insurance market, acquiring new customers in the life insurance segment is a challenging task for insurance advisors.

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Abhijit Paul
Abhijit Paul

April 11, 2023

Hanuman Kamma

Inspirations that power sharpsell: The Milind Tulsankar Story

Milind is an insurance agent based out of Dharavi, Mumbai. Milind is ambitious - he really wants to do well in his life. He used to work as a security guard at one of the biggest commercial districts in Mumbai by night, and as an insurance agent during the day.

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Hanuman Kamma
Hanuman Kamma

December 28, 2021

Arun Subramanian

7 modern ways to increase productivity of Pharma Sales Reps

With access to HCPs becoming a daunting task for the medical reps, organizations are finding newer ways to prepare reps to become more effective. Here are 7 modern ways of equipping the reps with the right enablement and learning tools to become trusted advisors to the HCPs.

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Arun Subramanian
Arun Subramanian

September 30, 2021

Arun Subramanian

Sales Enablement Best Practices

As organizations are looking towards sales enablement to drive higher sales, the goal now is to transform sellers into subject matter experts and trusted advisors. This article highlights the sales enablement best practices for it to really deliver on its potential, beyond just drafting strategy that looks good on paper.

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Arun Subramanian
Arun Subramanian

September 30, 2021

Arun Subramanian

Sales Enablement platform success - the content angle

Most Sales Enablement platforms ensure the latest and relevant content availability. However, creating personalized content for the customers is equally important to ensure the best ROI on the content created.

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Arun Subramanian
Arun Subramanian

September 30, 2021

Pallabi Roy

How are we coping up as a team in the remote?

Smiling faces, dreaming of getting up late in the morning, not having to dress up, run after the auto rickshaws or the ever canceling cab pick ups...rather taking meetings in pajamas, having the entire evening binge watching our favourite show while the entire world is hustling in the ever cluttered traffic...

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Pallabi Roy
Pallabi Roy

December 28, 2021

Arun Subramanian

The Power of Personalization in Marketing

Customers no longer like to be treated as a group of people with similar interests, they prefer to be treated as individuals with very specific likes and dislikes.

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Arun Subramanian
Arun Subramanian

September 30, 2021

Dhruv Parikh

What is Sales Enablement?

In the last two decades, sales enablement has emerged as a critical paradigm that aims to overcome limitations in sales training and readiness. It’s objective is to create conditions that allow all members of the sales team to elevate their game.

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Dhruv Parikh
Dhruv Parikh

December 28, 2021

Arun Subramanian

Why is tacit knowledge the most important piece of puzzle in sales training?

Tacit knowledge is knowledge that is not formally codified through documentation. In large organizations with distributed sales forces, it can in fact, form the bulk of the knowledge held by its customer-facing employees.

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Arun Subramanian
Arun Subramanian

September 30, 2021

Arun Subramanian

How to accelerate your time to Sales Revenue?

Sales acceleration is that part of sales enablement that helps new hires speed up their time to sales revenue. It is mostly a function of training representatives to use content, analytics, and resources strategically.

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Arun Subramanian
Arun Subramanian

September 30, 2021

Arun Subramanian

B2B Vs B2C Sales Enablement

There are subtle differences between B2B and B2C sales approaches. Knowing these nuances is critical to designing, training, and creating collateral that is useful to the sales person on the field.

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Arun Subramanian
Arun Subramanian

September 30, 2021

Arun Subramanian

Sales Enablement for Indian organizations

Post-pandemic, the sales departments of major corporations are coping with an enforced shift to a hybrid model of sales. In general, most organizations have been caught unprepared by the scale and speed of the migration. These organizations are now looking seriously at sales enablement platforms to smoothen this transition for both managers and field staff.

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Arun Subramanian
Arun Subramanian

September 30, 2021

Dhruv Parikh

How is Sales Enablement different from Sales Operations?

As organizations grow in scale, the sales department finds itself handling an increasingly complex task. The complexity of the product portfolio also rises. Personalized coaching at scale therefore becomes important, especially for a distributed sales force.

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Dhruv Parikh
Dhruv Parikh

December 28, 2021

Arun Subramanian

Sales Enablement will superpower your CRM, not replace it

CRM and Sales Enablement are complementary to one another, not substitutes. CRM softwares are powerful tools which help the sales teams organize data in the sales process. Sales Enablement makes the reps more effective by helping them close deals faster.

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Arun Subramanian
Arun Subramanian

September 30, 2021

Arun Subramanian

Helping sales reps when the typical attitude towards training is “I know everything”

If you were a manager or a sales trainer and tried to teach the technical aspects of the insurance policy or laptops, the rep is unlikely to retain the information without getting confused. If you have tried, you might have received a response to the tune of “I know everything”.

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Arun Subramanian
Arun Subramanian

September 30, 2021

Pallabi Roy

Sales Enablement FAQ

Sales Enablement is an upcoming function which helps drive productivity of the sales reps and has a direct impact on the topline. Learn more about this function in this article.

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Pallabi Roy
Pallabi Roy

December 28, 2021

Dhruv Parikh

Sales in 2022: Transforming Sellers into Advisors

A lot of sellers are struggling to adjust their mindset and process to the rapid changes that have happened in the last decade. Hanuman Kamma, CEO and Co-founder of sharpsell laid out the roadmap for sales enablement in 2022 with Jake Dunlap, CEO of Skaled.

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Dhruv Parikh
Dhruv Parikh

December 28, 2021

Arun Subramanian

Is your Sales team qualified enough to sell your product?

For many industries like pharmaceuticals, financial products and technology products; the products are created by scientists, engineers or subject matter experts who are veterans in developing them. But how often do we see these experts out in the field, selling it?

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Arun Subramanian
Arun Subramanian

September 30, 2021

Arun Subramanian

Sales Readiness For Trainers and Reps - Improve Effectiveness In A New Pharma World

Covid has brought massive changes in both – the ways in which sales reps operate and their training. Now, there has been a paradigm shift. Following the same plan month on month does not work anymore. Reps are now required to ‘think more’ and not ‘just execute’.

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Arun Subramanian
Arun Subramanian

September 30, 2021

Dhruv Parikh

Life - Before and After sharpsell

For Kotak Life Insurance (KLI), one of India’s leading insurers, this complexity of selling Life Insurance was hindering the agents’ effectiveness in their conversations with customers. This blog elaborates how sharpsell delivered a unique solution to help the Insurance advisors.

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Dhruv Parikh
Dhruv Parikh

December 28, 2021

Arun Subramanian

3 Ways To Position Your Sales Reps As Expert Advisors

There are certain traits that every sales rep should have, so that customers and prospects see them as experts at every interaction. This article explores how this principle can help your sales rep go from rookie to pro.

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Arun Subramanian
Arun Subramanian

September 30, 2021

Dhruv Parikh

Success Strategy for Sales Enablement

Sales enablement helps sales reps with tools that optimize their time so that they can spend more time selling to new customers and upselling to old ones. The following measures can enable organizations to build a more robust sales enablement environment for customers.

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Dhruv Parikh
Dhruv Parikh

December 28, 2021

Arun Subramanian

Help your Sales Representatives become Trusted Advisors with Sales Enablement

Only 32% of customers will trust a sales representative, on the other 88% will listen to a trusted advisor. So how does one convert the former into the latter? The answer lies in sales enablement done right.

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Arun Subramanian
Arun Subramanian

September 30, 2021

Arun Subramanian

Explain Jargon, Elevate Sales

Sales representatives encounter a lot of jargon during their training. That helps them understand, memorise and retrieve concepts - which is a good thing. The problem starts when jargon spills over into real world sales conversations.

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Arun Subramanian
Arun Subramanian

September 30, 2021

Arun Subramanian

Elevate Sales through both Competition and Collaboration

Sales is a people-intensive process, and there is no single playbook for a successful sales conversation. What works for one representative will not work for another, depending on their personalities. For the sales enablement team, the ability to learn from every sales interaction is critical.

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Arun Subramanian
Arun Subramanian

September 30, 2021

Arun Subramanian

Sales Enablement for Inside Sales vs Field Sales

Different industry sectors follow different sales strategies - and hence there is no one-size-fits-all sales enablement strategy either. One of the most critical differences to note for creating a sales strategy is the location of the sales reps - inside sales or field sales.

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Arun Subramanian
Arun Subramanian

September 30, 2021

Arun Subramanian

Why Pharma Sales Enablement Is a Necessity for Success

Pharma is among the toughest sectors to be a salesperson in. The customer base is diverse – from individual doctors to nursing homes to large hospital chains with dedicated procurement departments.

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Arun Subramanian
Arun Subramanian

September 30, 2021

Hanuman Kamma

Breaking through the ‘Selfie Policy Syndrome’ in Insurance

Most Insurance Agents are unable to sell policies beyond their natural market - friends and family. This is what we describe as the "Selfie Policy Syndrome". This article highlights how Sales enablement can help the advisors break-free of this stranglehold.

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Hanuman Kamma
Hanuman Kamma

December 28, 2021

Arun Subramanian

6 reasons why a Sales Enablement platform is essential for field sales teams

Customers sometimes ask complex questions about the product. If your field sales reps frequently need to say “I will get back to you on this”, this article might help you.

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Arun Subramanian
Arun Subramanian

September 30, 2021

Featured

Mansi Mishra
Navigating the Pharma Landscape: Ensuring a Stellar First Impression for MRs with HCPs
Abhijit Paul
Unlocking Sales Success: From Initial Pitch to Final Closure in India's NBFC Industry
Rohan Sabnis
Unlocking BFSI Sales Potential Through Behavioral Economics: Your New Playbook
Jai Thakkar
Navigating the Iceberg: Pitfalls to Avoid While Cold-Calling in the Indian Banking Sector
Abhijit Paul
The Art of Engagement: Time-Tested Best Practices for Insurance Advisors
Disha Soi
Optimizing Retail Sales Teams in Consumer Durables: A Data-Driven Blueprint
Disha Soi
Top Trends in DSE Recruitment in the Automotive Industry: The Road Ahead
Jai Thakkar
Elevating Branch Performance: Banking Best Practices Branch Managers Can't Ignore
Rohan Sabnis
Harnessing Emotional Intelligence: The Underestimated Powerhouse of BFSI Sales Success
Abhijit Paul
Navigating the Cross-Sell/Upsell Maze: A Guide for Life Insurance Advisors in India
Mansi Mishra
Revolutionizing Generic Pharma Sales: A Playbook for MRs to Engage & Follow-Up with HCPs
Abhijit Paul
The Power of Persistence: Why Consistent Follow-ups are essential in the Loan Sales Cycle
Rohan Sabnis
Mastering the Sales Landscape in BFSI: Unlock Excellence with Smart Skills and Innovative Practices
Disha Soi
Dodging the Pitfalls: Mastering the Art of First Interactions for In-Store Demonstrators
Abhijit Paul
The First Step to Success: Top Practices for Life Insurance Advisors During First Customer Meetings
Rohan Sabnis
Demystifying Financial Needs Analysis: A Strategic Blueprint for Sales Success
Sharpsell
In-Store Demonstrators: Mastering the Art of Staying Current in the Dynamic World of Consumer Durables and Electronics Retail Sales
Jai Thakkar
Initiating Mutual Fund Conversations: A Walkthrough for Branch Customer Sales Officers
Devanand Naik
Auto Sales Success: Proven Playbook Strategies for Dealer Sales Reps to Impress Car Buyers
Sharpsell
Overcoming Onboarding Obstacles: A Guide for Recruiting New Insurance Advisors
Devanand Naik
Mastering the Art of Auto Sales: Analyzing and Understanding Customer Needs for Sales Success
Disha Soi
Unlock Lasting Connections: 5 Proactive Strategies for In-Store Demonstrators to Engage Customers Post-Visit
Abhijit Paul
Perfecting Life Insurance Need Analysis: Unleash Your Advisor’s Potential with Playbooks
Sharpsell
The Unforeseen Detour: Bank Job Aspirants Stepping into Sales
Rohan Sabnis
Tackling Third-Party Product Sales Challenges: How a Playbook Can Empower Bank RMs
Sharpsell
Typical Challenges faced by Consumer Durables Retail In-Store Demonstrators while pitching and How to address them?
Jai Thakkar
Cold Calling for Success: Best Practices for Bank RMs in India
Devanand Naik
Mastering the Art of Handling Objections in Car Sales with Sales Playbooks
Sharpsell
Effectively Onboarding New Bank Sales Officers: Tips for Success
Disha Soi
Turning Objections into Opportunities: Strategies for In-Store Demonstrators to effectively handle customer objections
Sharpsell
Impressing HCPs in 30 Seconds: 6 Actionable Sales Strategies for Medical Representatives
Abhijit Paul
Getting it right: Acquiring new customers in Life Insurance as an Insurance Advisor
Sharpsell
Why do organisations need a sales playbook?
Arun Subramanian
The key Sales Enablement metrics and how to measure them
Arun Subramanian
Enabling Sales for the Remote Selling Ecosystem
Arun Subramanian
Elevate Sales through both Competition and Collaboration
Arun Subramanian
Explain Jargon, Elevate Sales
Arun Subramanian
Help your Sales Representatives become Trusted Advisors with Sales Enablement
Arun Subramanian
How to accelerate your time to Sales Revenue?
Arun Subramanian
Sales Enablement for Inside Sales vs Field Sales
Arun Subramanian
B2B Vs B2C Sales Enablement
Arun Subramanian
7 modern ways to increase productivity of Pharma Sales Reps
Hanuman Kamma
Breaking through the ‘Selfie Policy Syndrome’ in Insurance
Dhruv Parikh
Life - Before and After sharpsell
Arun Subramanian
Sales Enablement Best Practices
Arun Subramanian
Sales Enablement for Indian organizations
Pallabi Roy
Sales Enablement FAQ
Arun Subramanian
Why is tacit knowledge the most important piece of puzzle in sales training?
Dhruv Parikh
Success Strategy for Sales Enablement
Dhruv Parikh
Sales in 2022: Transforming Sellers into Advisors
Hanuman Kamma
Inspirations that power sharpsell: The Milind Tulsankar Story
Arun Subramanian
The Power of Personalization in Marketing
Arun Subramanian
Is your Sales team qualified enough to sell your product?
Arun Subramanian
Sales Enablement platform success - the content angle
Arun Subramanian
6 reasons why a Sales Enablement platform is essential for field sales teams
Arun Subramanian
Helping sales reps when the typical attitude towards training is “I know everything”
Pallabi Roy
How are we coping up as a team in the remote?
Arun Subramanian
Sales Readiness For Trainers and Reps - Improve Effectiveness In A New Pharma World
Arun Subramanian
Sales Enablement will superpower your CRM, not replace it
Dhruv Parikh
How is Sales Enablement different from Sales Operations?
Dhruv Parikh
What is Sales Enablement?
Arun Subramanian
3 Ways To Position Your Sales Reps As Expert Advisors
Arun Subramanian
Why Pharma Sales Enablement Is a Necessity for Success
Unlocking BFSI Sales Potential Through Behavioral Economics: Your New Playbook

Unlocking BFSI Sales Potential Through Behavioral Economics: Your New Playbook

The Banking, Financial Services, and Insurance (BFSI) sector is a cornerstone in India’s economic structure.

Rohan Sabnis
Rohan Sabnis

May 2, 2023

Navigating the Iceberg: Pitfalls to Avoid While Cold-Calling in the Indian Banking Sector

Navigating the Iceberg: Pitfalls to Avoid While Cold-Calling in the Indian Banking Sector

Cold calling remains a mainstay in the toolbox of sales professionals, particularly in the Indian banking industry where competition for customer attention is fierce.

Jai Thakkar
Jai Thakkar

April 24, 2023

The Art of Engagement: Time-Tested Best Practices for Insurance Advisors

The Art of Engagement: Time-Tested Best Practices for Insurance Advisors

In India's competitive insurance market, merely selling a policy isn’t the endgame. The mantra? Engage and follow-up.

Abhijit Paul
Abhijit Paul

April 11, 2023

Optimizing Retail Sales Teams in Consumer Durables: A Data-Driven Blueprint

Optimizing Retail Sales Teams in Consumer Durables: A Data-Driven Blueprint

The consumer durables industry is no stranger to the nuances of the retail market. With consumers becoming increasingly knowledgeable and demanding, sales teams need to be on their toes, literally and figuratively.

Disha Soi
Disha Soi

April 17, 2023

Top Trends in DSE Recruitment in the Automotive Industry: The Road Ahead

Top Trends in DSE Recruitment in the Automotive Industry: The Road Ahead

The Indian automotive industry, with its myriad of challenges and opportunities, has witnessed significant evolution, especially in the recruitment of Dealer Sales Executives (DSEs).

Disha Soi
Disha Soi

April 17, 2023

Featured
Navigating the Pharma Landscape: Ensuring a Stellar First Impression for MRs with HCPs
Navigating the Pharma Landscape: Ensuring a Stellar First Impression for MRs with HCPs
Why Pharma Sales Enablement Is a Necessity for Success
Why Pharma Sales Enablement Is a Necessity for Success
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